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Index/Startups & Founders/Behind the Stays
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This Week in Hospitality: CoStar’s Forecast Reversal, Marriott Hits 10K Hotels, and Amsterdam’s Tourist Tax Revolt

Behind the Stays · 2026-06-19 · 1h 17m

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Episode notes

Subscribe to This Week in Hospitality wherever you get you podcasts: Spotify - Podcasts - - This week opens in full TWIH chaos: Zach and Scott are somehow a mile apart in San Antonio and still not together, Ben is on the Connecticut shore debuting smarter-looking glasses, and Edwin is back in Barcelona sweating through a muted AC situation. Then the guys get into the real stories moving hospitality. CoStar and Tourism Economics upgrade 2026 RevPAR forecasts, but the panel is skeptical. Luxury keeps pulling away, select service is stuck below inflation, and Ben argues the real problem is product-market fit: too many boring midscale hotels charging more without giving guests a reason to care. Edwin warns that the rush into luxury could create a wave of copy-paste properties that look expensive but mean nothing. Scott lands the bigger question: are we measuring industry health while ignoring the health of the guest experience? From there, Marriott hits 10,000 properties with the JW Marriott Ranthambore in India - and the milestone becomes a debate about scale, owner trust, Bonvoy economics, and whether loyalty programs are quietly becoming financial institutions.

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