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Behind The Numbers With Dave Bookbinder

Why Most Companies Aren’t Really Strategic - Rich Horwath

Behind The Numbers With Dave Bookbinder · 2026-06-02 · 32 min

Episode notes

What separates companies that thrive from those that slowly lose relevance? Often, it comes down to strategy - not just having a plan, but developing the insight and discipline to make better decisions over time. In this episode of Behind The Numbers With Dave Bookbinder , Dave speaks with strategy expert Rich Horwath, founder of the Strategic Thinking Institute, about what it really means to “be strategic” in today’s business environment. Rich explains why strategy is not the same as goals, planning, or tactics, and shares his definition of strategy as “possessing insight that leads to advantage.” The conversation explores the biggest reasons strategy breaks down inside organizations, how leaders get trapped in tactical thinking, and the warning signs that indicate a company may be operating without true strategic direction. Rich also introduces his framework built around acumen, allocation, and action - and explains how leaders can apply it to improve decision-making and long-term performance.

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Why Most Companies Aren’t Really Strategic - Rich Horwath - Behind The Numbers With Dave Bookbinder | The B2B Podcast Index