Behind the Numbers: an EMARKETER Podcast · 2026-06-25 · 18 min
On this episode of the EMARKETER Cannes Podcast Miniseries, we explore brand partnerships, retail data, and what it takes for retailers and brands to build more accountable, sustainable long-term growth together. Sarah Marzano, Vice President and Principal Analyst at EMARKETER, sits down with Christine Foster, Group Vice President, Commercial Strategy and Operations at Kroger Precision Marketing, for a conversation recorded at the Cannes Lions International Festival of Creativity. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: questions or just want to say hi? Drop us a line at podcast@emarketer.com Cannes Lion 2026 Coverage Center: For a transcript of this episode click here: © 2026 EMARKETER Kroger Precision Marketing (KPM) is the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales.
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