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Index/Leadership/Behind the Mic
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Discovering your niche audience with Anna Naumova

Behind the Mic · 2024-01-03

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Episode notes

Prodcast: What is your show about and who should tune in? Prodcast initially began as a platform for product managers who were looking to land jobs in the US. However, it has since evolved to accommodate other tech workers, and anyone who wants a tecnnology job in the country. Immigrants, particularly high-skill tech professionals and individuals from Eastern Europe who speak Russian, form the majority of the audience. The show is available in two languages, English and Russian, with a bigger following on the Russian channel. The host, Anna, is always eager to engage with everyone and share experiences from when she started the show. These characteristics make Prodcast a show that stands out in its niche, with its focus on tech career-building and immigration in the US. Its unique bilingual approach tailored for specific groups such as Russian-speaking immigrants and individuals desiring a career in tech makes it a compelling resource. Show Motivation: What were you doing at that time? The conception of the show was completely organic, born out of Anna's own struggle of securing a job in the US.

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