Hosted by Arjun Sundararajan
A show where we get real about leaders and the brand they've built around themselves. Dive into the stories of successful figures, from business to creativity, and uncover the strategies, challenges, and key moments that shaped them. No fluff, just insights into how they built their impact.
33 episodes · publishes weekly · latest 2024-02-01
Rank
#3510
Substance
59.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#3510 of 6183
Substance
Top 57%
outscores 43% of the index
Behind the Mic ranks #3510 on The B2B Podcast Index with a substance score of 59.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Anand is a genuine long-tenure practitioner (VP-level sales leader, 23 years in telecom) who has actually done what he describes, which is better than a pure thought-leader. However, his scale of impact and the scope of his podcast venture are modest, limiting the ceiling of value he can offer.
Averaged across 1 recently scored episode, with cited evidence.
The episode covers personal/executive branding at a surface level, with a few useful moments (podcast line item as a sales icebreaker, the overlap between personal and professional identity) but is padded with platitudes and meandering personal backstory. The insight-to-filler ratio is low, and the tactical advice near the end is basic.
“be very active on LinkedIn in areas that you're passionate about”
“raise your hand for things that you feel you can go deliver on”
The episode recycles well-worn advice - authenticity, active listening, LinkedIn engagement, raising your hand - without any contrarian or first-principles framing. There is no genuinely fresh angle on executive branding that a B2B operator wouldn't already have heard.
“You have to be authentic, irrespective of if this is your first in your job or you've been a veteran”
“we are all salespeople, right? Whether you're an engineer or an operations or a doctor”
Anand is a genuine long-tenure practitioner (VP-level sales leader, 23 years in telecom) who has actually done what he describes, which is better than a pure thought-leader. However, his scale of impact and the scope of his podcast venture are modest, limiting the ceiling of value he can offer.
“I joined Sprint specifically because KU went Sprint, was doing research at that time”
“in my role as a sales leader, I'm talking to partners and customers all the time”
There are a handful of vivid, concrete anecdotes - the operations VP smoking outside a Fortune 500 client's office, the podcast icebreaker on a 30-minute sales call - that ground the conversation in real experience. However, there are zero metrics, growth figures, or outcome data to support any claims.
“he came in pretty late to the meeting... He walked all the way across the room and sat between me and the customer”
“he was like, hey, Anand, tell me about your podcast... now we've broken the ice”
The host prepares modestly (reviewing Anand's LinkedIn pre-show, noting specific observations) and pushes for tactical specificity at the end, but there is no real challenge, no pushback on vague claims, and no productive disagreement - the conversation stays firmly in affirming territory throughout.
“just from wearing the lens of like, if someone's looking at your LinkedIn profile from scratch, what would they think of you?”
“I want to finish off with like one last thought or like more of a tactical thing”
First period on the Index - history builds from here.
1 scored on substance · 33 tracked in total.
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