Back on T-R-A-C-K · 2025-08-12 · 40 min
From debits to dinner parties, Stephen Hedlund proves you can scale finance, keep your sanity, and still crack LinkedIn jokes that drive pipeline. Finance doesn’t have to be dry (and neither does this conversation with Stephen Hedlund, Head of Finance at Rillet, the AI-native ERP built to close the books in hours, not weeks. Stephen spills the secret sauce, if you will, on scaling a Series-A startup’s finance stack, the “zero-day close,” and why memes belong in month-end slides. If you’re a numbers nerd, or just trying to make financial reporting less painful, grab your mug and be ready to learn what it takes to lead and grow a company when the playbook doesn't even exist yet. Ready to make finance fun? Smash play and let Stephen’s curiosity-first leadership style inspire your next close. Elijah referenced an episode from the archives where a marketer specializing in scrappy startups earned a better-than-expected ROI after hosting a go-kart event for prospects. Krissy Camacho on turning a $5K test into a 10× lead surge . Learn how B2C scrappiness fuels B2B growth. Keep the kettle boiling!
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
What Marketers Can Control When AI Changes Everything with Nick Wedewer, VP of Growth Marketing at Hims & HersThe Partnership Economy · on Digital marketing87 / 100
Kelly Mahoney (Ulta Beauty) | Trust, Creativity, and the Superpowers of BeautyThe CMO Podcast · on Digital marketing78 / 100
Selling Less by Teaching More - KDE TechnologyAn Agency Story · on Digital marketing57 / 100
BONUS 277: 9 Critical Reasons to PartnerThe 10 Minute Entrepreneur · on Digital marketing42 / 100
The War on AI SlopFiredUp! · on Digital marketing
Best of LinkedIn: AI in B2B Marketing CW 31/ 32Best of LinkedIn: Strategic B2B Marketing · on Digital marketing
Adamma Ihemeson on Building Autonomous AI Systems You Can Trust84 / 100
Larry Long Jr. on Is Cold Calling Dead? Modern Outreach Strategies
Rachael Woods on The Science of Marketing Infrastructure
Nathan Burke on Rethinking PLG and Brand Building in Cybersecurity
Heidi Ramich On How Communication Drives Growth