Back on T-R-A-C-K · 2025-06-17 · 50 min
Unlock the secret sauce behind B2B tech growth. In this episode of Tea Time with Tech Marketing Leaders , Kerry Guard sits down with brand strategist Margie Agin to understand why “lead gen” often hides a deeper messaging problem. She shares three simple questions to uncover your ICP’s real pain. You’ll get quick-fire tactics to unite marketing and sales under one clear story. Plus, walk away with a one-sentence rewrite that moves the needle immediately. Powered by MKG Marketing . A digital marketing agency that's radically transparent. (00:00) - Intro & What We’re Cooking Today (02:15) - Brand-Recipe Game (07:30) - Spotting Message Misalignment (15:00) - Your Trigger for a Messaging Overhaul (18:45) - Avoiding the Ad-Spend Money Pitfall (22:30) - AI as Your Messaging Sidekick (28:50) - The Insights Triangle (35:10) - Personal Joy Break (37:00) - Rapid-Fire Takeaway (38:30) - Close & Where to Find Margie
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