The importance of empathy in b2b Marketing and Sales

Episode notes

In this episode of B2B Weekly, Marti and Nemanja talked about multiple topics. Knowing the Clients’ problems is important What should salespeople in b2b do more? Blurring lines between b2b marketing and sales (Marti) How can marketing contribute to sales? How can Marketers be more revenue-oriented? How to explain Lead Generation to SEO? Using KPI that generates revenue is a key When you should say no to people? How to set Inbound vs.Outbound ratio? How Inbound and Outbound Marketing work together? The importance of empathy in b2b Marketing and Sales? 3 cases of good b2b Marketing practice The impact of being Customer-centric

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