Strategic Narrative in B2B

Episode notes

This week, Marti and Nemanja covered multiple topics but focused mostly on strategic narrative. Twitter vs. LinkedIn for B2B Marketing B2B Content Strategy Niche Companies Strategy: Diversify Big Companies Marketing: Tell Your Story Importance of Strategic Narrative and Values The Importance of Core Values for Remote Teams New Strategic Narrative in B2B Challenges of B2B Marketing Why Clear Messaging and Differentiation Matter?

• B2B Weekly: How to involve your team into companies core values49 / 100
• Storytelling in B2B: guest Trent Anderson
• Employee branding and relationships in B2B
• The importance of empathy in b2b Marketing and Sales
• B2B MARKETING CHAOS - How to handle pricing, competition, and setting things with clients