B2B Weekly · 2021-04-20 · 54 min
In this interview, Marti and Nemanja are joined by Trent Anderson, CMO at to talk about the importance of storytelling in B2B. Anderson explains that by telling a story you can help your audience understand what they need to do and how to do it. He also discusses the importance of developing an authentic voice for storytelling and tells us how you can do it, too. Instead of a detailed description, let us quote Trent on what he does: "It's time to stop using "hope" and "luck" as your strategies for success. You need to plan your work and work your plan. You need to know where you're going so you don't end up somewhere else. You need to measure twice, cut once. You need Prewrite. Developed from the first principles of storytelling, Prewrite's the tool used by creators at Netflix, HBO, and Vice to plan, write, organize, and pitch original content. You can feel confident in your content thanks to Prewrite's analysis engine, which shows you where your content's and where it needs help . No more "publish and pray" anxiety. No more "wtf am I doing wrong" moments. No more "should I just give up" contemplations. Just better content. You've got a story to tell.
