B2B Reimagined · 2024-06-20 · 42 min
Listen to our first-ever live episode of the podcast, recorded at Zilliant MindShare 2024 , featuring a panel of leading pricing professionals. Pressure on pricing teams is greater than ever. But in times of great pressure, new ideas and ways of doing things emerge. Mo Beshir (Accenture), Rob Pedigo (Dawn Foods) and Lydia DiLiello (Capital Pricing Consultants) explore the 'how' and 'why' behind pricing transformation, how to elevate pricing within a company, how to manage organizational change, and the tangible impacts of pricing success.
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