B2B Reimagined · 2024-05-30 · 28 min
"Behind the term 'pricing tool' or 'pricing software' you can actually have very different things in mind. A competition monitoring tool, a margin improvement tool, an AI price optimization tool, a sales interface. So the first thing was, can we categorize the use cases that people have in mind behind 'pricing software'?" Malik Rajan is the founder of The Pricing Club. His mission is to foster a dynamic community of pricing professionals helping each other grow through best practices and thought leadership. As such, his team recently released its first ever Guide to Pricing Software. Hear the fascinating story of how the Pricing Club came to be and the most pressing trends, topics, challenges and opportunities that are top of mind for pricing professionals, from Malik's unique vantage point. Download the Guide to Pricing Software
Ep 86 | Pricing Transformation is an Evolution, Not a Revolution57 / 100Ep 85 | B2B Reimagined LIVE! Illuminating Perspectives from Pricing LeadersEp 83 | B2B Sales and Marketing in Harmony (Yes, it can be done!)Ep 82 | Why Sanitary Products Providers are Ditching the Status Quo & Embracing Value-Based PricingEp 81 | Are You "Transforming" Your Business in Name Only?