How B2B Marketers Use Sales Plays to Win Enterprise Accounts - B2B Marketing with Fexingo

Topics in this episode

Enterprise marketing B2B marketing strategy sales cycle Sales plays sales play example

Episode notes

In this episode of B2B Marketing with Fexingo, Lucas and Luna dig into the under-appreciated art of sales plays - the strategic sequences that turn a generic sales motion into a tailored, high-stakes enterprise campaign. They use the example of a cybersecurity company that mapped a complex account, identified the economic buyer's cost-to-serve metrics, and built a coordinated play around a compliance deadline. The hosts break down the anatomy of a sales play, why it's different from a playbook, and how marketing can supply the intelligence and content that makes plays executable. They also share practical steps for building your own plays, starting with the 'one-pager' and the 'trigger map.' If you're in B2B marketing and want to move beyond tactics into true strategic alignment with sales, this episode gives you a concrete framework. Tune in to understand how sales plays can compress sales cycles and win deals that otherwise stall.

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