B2B Marketing with Fexingo · 2026-07-11 · 8 min
In episode 107 of B2B Marketing with Fexingo, Lucas and Luna break down how predictive analytics can forecast account-level churn in enterprise SaaS. Using the example of a mid-market CRM company that built a churn risk score based on product usage, support ticket frequency, and contract renewal cadence, they explore how marketing teams can proactively intervene before a customer goes dark. The episode covers data sources, model training, trigger-based playbooks, and the GTM alignment required to act on predictions. A practical look at turning historical data into retention action. #PredictiveAnalytics #CustomerChurn #AccountChurn #B2BMarketing #EnterpriseSaaS #RetentionStrategy #ChurnPrediction #DataDrivenMarketing #GTMAlignment #CustomerSuccess #ProductUsageData #RenewalRate #TriggerBasedPlaybooks #MarketingOps #RevenueRetention #BusinessPodcast #FexingoBusiness #B2BMarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
AI Meets the Mid-Market: How PE-Backed Companies Are Leapfrogging with AIDisambiguation · on Predictive analytics89 / 100
I Was Worth $5 Million at 23. Eight Months Later I Was Negative $1 Million | Ep. 416 with Leo Pareja CEO of eXp RealtyFounder's Story · on Enterprise SaaS88 / 100
Privacy, Power, and Prediction: Reclaiming Control of Your Personal Data, with Carissa Véliz | Lawyerist PodcastLegal Talk Network · on Predictive analytics85 / 100
Drones Are Changing the Future of FarmingFood Tech Talk · on Predictive analytics81 / 100
Finding the Students Schools MissTech & Learning Conversations Podcast · on Predictive analytics81 / 100
The $30K Invoice That Killed a 10-Year Customer RelationshipSaaS That App · on customer churn80 / 100
How B2B Marketers Use White Space Analysis to Map Enterprise Account Growth57 / 100How Enterprise Sales Teams Use Social Selling to Close DealsHow B2B Marketers Use Teardown Videos to Win Enterprise DealsHow B2B Marketers Use Intent Data to Prioritize AccountsHow B2B Marketers Use Expansion Revenue to Grow Enterprise Accounts