How B2B Marketers Use Predictive Analytics to Forecast Account Churn

Episode notes

In episode 107 of B2B Marketing with Fexingo, Lucas and Luna break down how predictive analytics can forecast account-level churn in enterprise SaaS. Using the example of a mid-market CRM company that built a churn risk score based on product usage, support ticket frequency, and contract renewal cadence, they explore how marketing teams can proactively intervene before a customer goes dark. The episode covers data sources, model training, trigger-based playbooks, and the GTM alignment required to act on predictions. A practical look at turning historical data into retention action. #PredictiveAnalytics #CustomerChurn #AccountChurn #B2BMarketing #EnterpriseSaaS #RetentionStrategy #ChurnPrediction #DataDrivenMarketing #GTMAlignment #CustomerSuccess #ProductUsageData #RenewalRate #TriggerBasedPlaybooks #MarketingOps #RevenueRetention #BusinessPodcast #FexingoBusiness #B2BMarketingPodcast Keep every episode free: buymeacoffee.com/fexingo

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