How B2B Marketers Use Intent Data to Target In-Market Buyers

Episode notes

Lucas and Luna dive into how enterprise B2B marketers are using third-party intent data from sources like TechTarget and Bombora to identify accounts actively researching solutions. They discuss the difference between first- and third-party intent signals, how to avoid wasting budget on false positives, and a real-world example where a cybersecurity vendor cut cost-per-opportunity by 40% using intent-based targeting. Plus, a quick thought on how shows like this one stay ad-free. #IntentData #B2BMarketing #DemandGen #ABM #TechTarget #Bombora #EnterpriseSales #BuyerIntent #MarketingStrategy #SalesAndMarketing #B2B #SalesAlignment #MarketingOps #BusinessPodcast #FexingoBusiness #MarketingPodcast #AccountBasedMarketing #IntentBasedTargeting Keep every episode free: buymeacoffee.com/fexingo

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