B2B Marketing with Fexingo · 2026-08-04 · 11 min
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the quiet engine of enterprise growth: expansion revenue. They break down why the best B2B marketers don't just chase new logos but systematically mine the accounts they already have. With a concrete look at how one SaaS company grew 40 percent year-over-year by focusing on product-led expansion, they discuss the role of customer health scores, usage data, and the 'time-to-expansion' metric. Lucas walks through the anatomy of an expansion playbook, from identifying the right moment to pitch upsells to aligning marketing with customer success. Luna challenges him on the risks of over-optimizing expansion at the expense of new business, and they land on a balanced approach. If you're in B2B marketing and want a practical framework for turning existing customers into your biggest growth lever, this episode is for you.
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