B2B Marketing with Fexingo · 2026-07-05 · 12 min
Episode 95 of B2B Marketing with Fexingo dives into competitive intelligence - not just monitoring rivals, but systematically using intel to influence enterprise deal cycles. Lucas and Luna break down how marketing teams at companies like Salesforce and Snowflake collect, structure, and deploy competitive data to shorten sales cycles, improve win rates, and protect at-risk accounts. They explore the difference between battle cards and true competitive playbooks, the role of deal-level win-loss analysis, and how to avoid the trap of reactive 'copycat' positioning. With a focus on practical frameworks, this episode gives B2B marketers a blueprint for turning competitor moves into actionable sales enablement. Recorded July 5, 2026. #CompetitiveIntelligence #B2BMarketing #EnterpriseSales #SalesEnablement #WinLossAnalysis #BattleCards #Salesforce #Snowflake #MarketingStrategy #DemandGen #ABM #TechSales #CompetitivePlaybook #SalesCycle #B2B #Podcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Buyer Insight: You Didn't Lose the Deal. You Lost the Commitment.Impact Pricing · on Battle cards77 / 100
Maisa Fernandez on Transforming Partner Marketing into a Revenue EngineNever GTM Alone · on B2B marketing74 / 100
Why distribution and attention are the real bottleneck in B2B SaaS | Pete Hunt @Dagstersaas.unbound · on Enterprise sales72 / 100
5 Keys to Partner Account Management Success with Carmen SoriceSales Game Changers · on Battle cards71 / 100
Why Great Marketing Is Built on Honesty, Not Hacks with Emma Davies & Ruta SudmantaiteSpotlight on B2B Marketing · on B2B marketing65 / 100
What Recruiters Actually Look for in Salespeople | Innovantage Podcast #55Innovantage Podcast · on Enterprise sales62 / 100
How B2B Marketers Use White Space Analysis to Map Enterprise Account Growth57 / 100How Enterprise Sales Teams Use Social Selling to Close DealsHow B2B Marketers Use Teardown Videos to Win Enterprise DealsHow B2B Marketers Use Intent Data to Prioritize AccountsHow B2B Marketers Use Expansion Revenue to Grow Enterprise Accounts