How B2B Marketers Use Competitive Intelligence to Win Enterprise Deals

Episode notes

Episode 95 of B2B Marketing with Fexingo dives into competitive intelligence - not just monitoring rivals, but systematically using intel to influence enterprise deal cycles. Lucas and Luna break down how marketing teams at companies like Salesforce and Snowflake collect, structure, and deploy competitive data to shorten sales cycles, improve win rates, and protect at-risk accounts. They explore the difference between battle cards and true competitive playbooks, the role of deal-level win-loss analysis, and how to avoid the trap of reactive 'copycat' positioning. With a focus on practical frameworks, this episode gives B2B marketers a blueprint for turning competitor moves into actionable sales enablement. Recorded July 5, 2026. #CompetitiveIntelligence #B2BMarketing #EnterpriseSales #SalesEnablement #WinLossAnalysis #BattleCards #Salesforce #Snowflake #MarketingStrategy #DemandGen #ABM #TechSales #CompetitivePlaybook #SalesCycle #B2B #Podcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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