Aspire to Inspire Podcast · 2025-04-17 · 44 min
Join Staffbase Head of Content Brian Tomlinson as he speaks with Stephanie Roberts, Chief Communications Officer at Hitachi Industrial Equipment Systems, to explore the evolving role of internal communications in modern organizations. Stephanie shares insights on why comms should report directly to the CEO, how to influence leadership, and why AI still can’t replace human connection. In this episode, Stephanie unpacks the challenges of engaging frontline workers, the importance of cultural nuances in global comms, and how storytelling can make even the most technical products compelling. She also reveals why every executive needs to be active on LinkedIn - and how communicators can make it happen. Whether you’re leading comms, advising executives, or rethinking your internal strategy, this conversation is full of actionable insights to help you drive real impact.
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