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Index/Leadership/The NeuroLeadership Edge: Pressure-Proof Leadership™ & Calm Authority
The NeuroLeadership Edge: Pressure-Proof Leadership™ & Calm Authority artwork

Your Highest ROI Posts Aren’t Yours - with Jacki Lutz

The NeuroLeadership Edge: Pressure-Proof Leadership™ & Calm Authority · 2025-09-17 · 30 min

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Topics in this episode

neuroscience and leadershipInternal communicationteam culturecommunication trainingmarketing roi

Episode notes

Topics Covered: What Employee-Generated Content (EGC) actually is - and why it matters now more than ever Common fears from leadership and how to address them (e.g. legal, brand risk, control) Step-by-step guide to launch EGC from scratch What to train your people on (and what to leave alone) How to handle negative comments like a pro Why employee content builds psychological safety and performance Real metrics that track ROI (spoiler: not vanity numbers) A simple rule for first-time posters LinkedIn’s latest algorithm changes and what to avoid Timestamps: 0:00 - Intro: Would anyone care more if your people posted instead of your company? 1:00 - What is EGC, really?

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