Your Highest ROI Posts Aren’t Yours — with Jacki Lutz

Episode notes

Topics Covered: What Employee-Generated Content (EGC) actually is—and why it matters now more than ever Common fears from leadership and how to address them (e.g. legal, brand risk, control) Step-by-step guide to launch EGC from scratch What to train your people on (and what to leave alone) How to handle negative comments like a pro Why employee content builds psychological safety and performance Real metrics that track ROI (spoiler: not vanity numbers) A simple rule for first-time posters LinkedIn’s latest algorithm changes and what to avoid Timestamps: 0:00 – Intro: Would anyone care more if your people posted instead of your company? 1:00 – What is EGC, really?