Arguing Agile · 2026-03-11 · 1h 4m
Stop building products nobody wants by discovering the psychological bias killing your strategy! Today, Product Manager Brian Orlando and Enterprise Business Agility Coach Om Patel are taking on the "IKEA Effect." The IKEA effect is the cognitive bias that causes product managers and leaders to overvalue the things they build - simply because they built them! That's right, today we're tackling a bias that's led to so much wasted budget, we're going to end up needing Congressional oversight... not to mentioned the ignored research and "survivorship bias" of trying to be the next Steve Jobs. Listen or watch as we discuss and review: - The Scientific research behind the IKEA Effect (people value items 63% higher because they've built those items) - Why teams ignore expert research and undervalue insights THEY DID NOT SUFFER to obtain - How traditional review committees designed to kill bad ideas often stifle innovation (and what to do better) - Balancing the need for intrinsic motivation (Self-Determination Theory) with the necessity of governance - The "Kill or Nurture" Framework: A new 2x2 decision matrix to evaluate projects based on evidence vs.
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