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Pax8 Beyond: Exclusive Product and Community Updates from Pax8 | EP169

All Things MSP · 2026-07-02 · 27 min

0:00--:--

Key moments - from our scoring

Substance score

21 / 100

Five dimensions, 20 points each

Insight Density4 / 20
Originality3 / 20
Guest Caliber7 / 20
Specificity & Evidence4 / 20
Conversational Craft3 / 20

Pax8 hosted its annual Beyond conference with major product and community announcements, featuring insights from Chief Product Officer Libby McElhaney and Community Manager Cynthia Schreiner. The discussion centers on three key initiatives: the new Manage Intelligence Implementation Platform (MIIP) for AI monetization, an inventory management tool that reconciles devices across Autotask, Intune, Adigy, DNS Filter, and Watchmen to solve data reconciliation gaps, and the Agent Store launching within Pax8's marketplace. McElhaney outlines how MSPs can build revenue through persistent agents (like chief of staff tools), token consumption models, and custom agent development. Schreiner emphasizes community value, detailing how Pax8 is moving beyond simply hosting vendors to creating structured enablement - training MSPs on both AI adoption and monetization. The conversation highlights how the Agent Store goes "12 steps further" than a simple vendor directory by pairing marketplace discovery with academy training on implementation and billing models. MSPs seeking to understand AI as a revenue stream, improve cross-platform data hygiene, or navigate ecosystem integration will find substantial tactical guidance here.

Key takeaways

  • →MSPs can monetize AI through persistent agents, token consumption margins, and custom agent development, with the chief-of-staff agent serving as an accessible entry point for immediate SMB value.
  • →Inventory management tools are critical because they reconcile data across multiple sources (Intune, Meraki, DNS Filter, Huntress, Watchmen) rather than relying solely on RMM agent data, and should integrate back into existing PSA systems.
  • →The Managed Intelligence Implementation Platform (MIIP) provides training and assessment tools to help MSPs understand and implement AI solutions for both internal operations and client delivery.
  • →Community and industry events create momentum and peer connection that MSPs cannot replicate alone, helping them discover solutions, meet vendors with relevant expertise, and gain confidence in their own capabilities.
  • →AI adoption requires a mindset shift from 'no time to learn' to simply experimenting through conversation, enabling MSPs to automate data cleaning, email prioritization, and other repetitive tasks within existing tools like Copilot.

Guests

Libby McElhaneyCynthia Schreiner

Topics in this episode

Halo PSAPax8 Managed Intelligence Implementation PlatformPax8 Agent StorePersistent agentsChief of staff agentToken consumption modelInventory reconciliationMeraki APIUnifi APIGoogle Workspace reseller integration

Questions this episode answers

What is Pax8's Manage Intelligence Implementation Platform (MIIP) and how do MSPs access it?

MIIP is Pax8's framework for AI implementation and monetization. MSPs access it through the Pax8 marketplace, where they can take an assessment, access enablement materials, and enroll in training programs covering both implementation for themselves and their clients.

How can MSPs make money from AI according to Libby McElhaney?

Four primary revenue models exist: selling persistent agents (like a chief of staff tool) for immediate SMB value, monetizing token consumption from the LLM powering the agent, offering services on top of AI implementation, and building and selling custom agents created for specific client needs.

Why did Pax8 build an inventory management tool if RMMs already pull inventory data?

RMM tools use their own agents and don't reconcile data from multiple sources like Intune, Adigy, DNS Filter, and Watchmen. The new tool solves the gap by pulling from all these sources, reconciling mismatches, syncing back to PSAs like Halo, and pulling extended data like licenses, users, backups, and MFA beyond what traditional RMMs provide.

What is the Agent Store and how does it differ from a standard vendor directory?

The Agent Store is Pax8's new AI vendor section in its marketplace that goes beyond simple listing - it includes structured academy training teaching MSPs not just how to use AI tools but specifically how to monetize them and build them into client offerings.

How is Cynthia Schreiner using Copilot to improve her workflow at large events?

She built a Copilot skill that cleans up conference attendee lists (like standardizing state names) that previously took hours to process manually, and she created an automated daily report highlighting important emails and calendar invites so she doesn't miss critical items amid event volume.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

4 / 20

The bulk of the runtime is consumed by personal chit-chat (steakhouse anecdote, complaining about the day), two sponsor reads, and generic AI/community platitudes in the interviews. The only substantive segment is the cold-open discussion on building an inventory reconciliation tool across multiple APIs, but it is brief and conversational rather than instructional.

We pull in from Adigy Intune threat down, DNS, filter, entre and Watchmen as sources for devices, for computers. And then it tells you which ones they're in.
The reason I say persistent agent is that the tax based agents, you have to understand what task you're solving. A persistent agent, especially one like a chief of staff, it can just come in and add value almost immediately

Originality

3 / 20

Every AI take in the interviews is a recycled industry talking point - AI as the new automation, persistent agents as an easy entry point, security guardrails matter. There is no contrarian or first-principles argument offered anywhere in the episode.

it's a little bit like automation was five years ago, where we see a problem, a frustration or something we have to repeat. And now we're going to AI.
you've got to show up with the same kind of excitement that you would show up for with something big like this

Guest Caliber

7 / 20

Libby McElhaney holds a genuine C-suite title (CPO) and Cynthia Schreiner is a senior community manager, so the titles are legitimate. However, neither guest delivers depth or practitioner-level detail commensurate with their seniority; both stay firmly in marketing-speak throughout.

I'm Libby McElhaney. I'm PAX8's chief product officer.
my team is responsible for strategy and execution as well as design, making it look beautiful and work well

Specificity & Evidence

4 / 20

The cold-open has useful specificity (named tools: Adigy, Intune, Halo, Meraki, Unifi; specific API gaps in Unifi Protect). The actual interviews with PAX8 guests contain almost no concrete numbers, named customer examples, revenue figures, or measurable outcomes - only one attendance figure surfaces.

Unifi's new API only gives you site manager and network. It doesn't give you anything about protect.
we're talking, what, there's about 3,000 people here at PAX8 beyond

Conversational Craft

3 / 20

Questions are almost entirely softball openers ('What does a product officer do?', 'How's your first year been?', 'Are there any other announcements you're excited about?') with zero follow-up or pushback. The host literally admits on camera mid-interview that he has forgotten the next question, signalling a complete lack of preparation.

I'm going to cut it there because I forget what the next part we were going to talk about was.
What's the big thing for AI, for MSPs, how are we making money with it?

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Share of words spoken

  • Speaker A37%
  • Speaker B28%
  • Speaker C27%
  • Speaker D8%

Most-used words

pull14back13tool11blah11everybody10understand10community10exciting10inventory9beyond9manager8show8started8clients7msps7agent7

Episode notes

In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony catch up on a busy week before diving into exclusive conversations straight from the Pax8 Beyond conference. They are joined by Libby McIlhany, Chief Product Officer at Pax8, and Cynthia Schreiner, Senior Manager of Channel Engagement at Pax8, to discuss the major announcements and strategic shifts happening within the IT channel ecosystem. Libby breaks down the latest advancements in the Pax8 Marketplace platform, highlighting how the organization is shifting from simple infrastructure provisioning toward an era of "managed intelligence." This evolution introduces enhanced data visibility, robust analytics hubs, subscription insights, and integration advancements like the Model Context Protocol (MCP) server. These tools are purposefully built to give managed service providers (MSPs) the real-time clarity they need to spot revenue trends, optimize renewals, and make proactive business decisions rather than just reacting to client problems.

Full transcript

27 min

Transcribed and scored by The B2B Podcast Index.

Speaker A: Foreign.

Speaker B: Look, something worked.

Speaker C: It's Friday. Why would anything work?

Speaker B: Uh, yeah, that's true. Because nothing has worked today. It's been. It's been pretty much a one of those days.

Speaker C: It is the most Monday of Fridays. Ah, yeah. Today's been crazy. Roman leaves for sleepaway camp tomorrow. So, like, I just came back from our annual Daddy's on lunch.

Speaker B: Um, that's cool.

Speaker C: I take him to this place called Blackbull Steakhouse in Riverdale, and it doesn't matter what we get as a main, he'll never finish it because for the appetizer, he wants the thick cut bacon. He just eats that. I'm like, stupid. Because every year I go, all right, we'll get a steak or we'll get a burger, we'll share it. And every year neither of us finish it because we both got a piece of bacon and we're just, like, full. So now I have a. I have two thirds of a porterhouse sitting in my fridge because we both had.

Speaker B: There's nothing wrong with that, though.

Speaker C: No, I will be eat. I will be eating well for days. Yeah. Today has been a Monday Friday, so I haven't actually had any time to. Like, this morning we had some stuff going on. And then, um, I'm taking for lunch, so I haven't even done any work yet today. And it's. And normally we record two and a half hours earlier than this. Like, I've done nothing. And it's the afternoon. And as soon as we're done with this, I'm going back to doing nothing. I'm calling it. Calling it.

Speaker B: Uh, must be nice. I need to get back to work.

Speaker C: Yeah, it's. It's good to be the king. Um, there's something I did want to talk about real quick in their cold open, which I think is really funny. I've noticed a lot on all the Facebook IT MSP groups. Everybody asks, hey, what are you vibe coding? And literally there's two answers. Everybody gives nothing or an inventory management tool. Was inventory management that much of a gaping hole in our industry that everyone is building one, or is it just the easiest thing for everybody to build?

Speaker B: Well, this is what I don't understand, right? Because fundamentally, almost every RMM tool will pull inventory, like, since the beginning of time for RMM tools, Right? It's one of the very first things that they did. But obviously there's a gap, because you're right. That is, you know, the most popular

Speaker C: answer, the one that we're building. Allows you to pull in from Adigy Intune threat down, DNS, filter, entre and Watchmen as sources for devices, for computers. And then it tells you which ones they're in. Because what the reason we built this was our client had stuff across all of that and none of it matched up. So now we at least have like a reconciliation. See, I don't think the RMM M and the PSAs that have, that have the ability for reconciliation.

Speaker B: And I think that's where, you know, it's probably that gap that I was talking about. Right. I think you identified two possible gaps, actually. One is the RMMs go out and they use their own agents to find devices.

Speaker C: Right.

Speaker B: They don't use the APIs to connect to these other sources, like you mentioned, to pull that information, which actually has more information than what an RMM tool would be able to pull.

Speaker C: Yeah.

Speaker B: So that plus the reconciliation, I think those are already, right off the bat, two good, uh, gaps that you could be filling.

Speaker C: We actually even have it. So that way now items that are in there actually sync back up to our Halo. And we got smart about it because we wanted to make it so that way you understand if it was coming from one system or another. So if our inventory manager syncs back to our psa and I want everybody to do this, it sticks a little IM in brackets for inventory manager. Um, so this way, you know, it comes from there because this way you can know where the mistake is in case there is something later. One of the frames we have like, is for unify. Right. Meraki's API is great. It gives you everything you want under the sun. Unifi's new API only gives you site manager and network. It doesn't give you anything about protect. And so I can't pull camera. I don't want to pull the camera footage. I want to pull the cameras as items into their assets. And I can't. So we actually have to manually put that in so that gets flagged separately, um, as opposed to one that's being auto reconciled by inventory manager. The other nice thing though, I think is that allows you, I think forgetting the idea of an inventory manager, because ours has gone way beyond that. Like we pull licenses, we pull users, we pull backup, we pull mfa, we pull all these things. I think what's nice about it is that while we all call it an inventory manager, it's what, uh, it can pull. And again, this is questioning data for data's sake. What it can pull goes well beyond the scope of whatever PSA or RMM M you're using. Because like Halo doesn't really integrate well with Google Reseller. It works great with Google as a workspace per client and it works great if you, great if you use sureweb to be your Google reseller. But if you like us, are a Google reseller, it does not work that well. And so we need our inventory tool that can read that data from our Google Reseller Manager and move downwards and stuff like that. So it allows you to bridge those things. But uh, what I really want people to do is make sure that you understand like don't build a new tool and keep it separate. Find ways for it to integrate in with your already existing stuff. Because that is the key. If you just build a tool for the sake of having another tool you don't need, you need a tool that's going to work in conjunction with everything else, right?

Speaker B: And then I think that's one of the powerful things of vibe coding is it does make it so much easier to integrate new tools and new applications into, into your. I'll call it an ecosystem because that's what it is. It's no longer a stack, it's an ecosystem.

Speaker C: It's an ecosystem also known as a community. And we're going to talk about community with our upcoming uh, things you'll see in a second. Been an ear and ear and ear and an ear.

Speaker B: Most clients don't understand dmarc, but they do understand when their invoices go to a customer's spam folder. With Ezdmarc you can turn email deliverability into a high margin managed service. Their platform features beautiful white labeled reports that show your clients exactly how you're protecting their brand from spoofing and phishing. It's easy to deploy, easy to manage and even easier to sell. Boost your MRR and protect your clients reputations. Click the link in the description to head over to their website and join their MSP partner program today. Monthly billing shouldn't require a master's degree in spreadsheets. If your team is spending hours manually matching Microsoft licenses to client contracts, there is a better way. Sync365 license handles the heavy lifting for you. It's a distributor agnostic tool that automates M M365 and third party license reconciliation. So your billing is always a true reflection of of what your clients are actually using. Scale your MSP without scaling your administrative headaches. Click the link in the description or go to sync365licenses.com to check out their website and see how much time you could be saving.

Speaker C: What's up everybody? Welcome to the All Things MSP podcast, I'm your host, Justin Eskar, and with me, the man who left his beard in Salt Lake city. It's a PAX8 joke, Mr. Eric Anthony. What's up, Em?

Speaker B: Oh, man. So it's a Friday for sure, like we were talking about in the opening. And, uh, the nice thing about Streamyard is that we do have local recordings, they do upload. But this is, uh, kind of funny doing this with Robot Justin.

Speaker C: Yeah, this episode's going off the rails quick. And so to save everybody from having to deal with that, here's what we're going to do. We have Libby McElhinney, product management, CPO, and Cynthia Schreiner, uh, senior manager, both from PAX8. She's in charge. Cynthia's in charge of community, hence the community joke from earlier. Um, and Libby was gracious enough for me to meet and then do a walk and talk twice because I forgot to hit the record button the first time. We're learning. It's fine, it's. It's fine, it's fine. Um, but we have these two great interviews coming up for you right now. What's up? I got Libby here from PAX8.

Speaker D: Hi, I'm Libby McElhaney. I'm PAX8's chief product officer.

Speaker C: All right, and now we'll start walking. We'll figure this out as we do. Okay. So, uh, what does a product officer do for PAX8? Because, like, PAX8's a marketplace. So what is the product that you guys are, what are you actually pushing and working on?

Speaker D: Yeah, so my team is, works with our Chief Technology officer and we build the marketplace itself. So my team is responsible for strategy and execution as well as design, making it look beautiful and work well. Um, so we decide what we want to build next to make our partners lives easier.

Speaker C: So a lot of talk this year, as you know, last year too, about AI. Uh, what's the big thing for AI, for MSPs, how are we making money with it?

Speaker D: Yeah, so I think there's a bunch of different ways you can make money off it. So the first way is through like a persistent agent. We think that's a great entry point. It's a way for you to get immediate revenue and to show value to SMBs. The reason I say persistent agent is that the tax based agents, you have to understand what task you're solving. A persistent agent, especially one like a chief of staff, it can just come in and add value almost immediately because it's so generic. And it can just do all kinds of things to help your SMB client. They'll see the value so quickly. It's a great entry point. Then also making money off of token consumption. So that agent needs an LLM to power it. Go ahead and make margin off that. So that's another good place. And then services on top, and then building your own agent and selling an agent that you've created.

Speaker C: All right, so I'm thinking and walking at the same time, which is much harder than I thought it would be. So selling tokenization, uh, this is something. We didn't talk about it a second ago, but like selling the idea of selling the tokens to the users, to the, to their teams and stuff like that, because you can take like a small margin, but it's almost like reselling Microsoft 365 licenses in that model. Yeah, it's very.

Speaker D: So I mean, it's usage. Right. So it's, it's like a consumption model. So it's very much like Azure or something like that, where you're getting, you know, what you're making scales with how much they're using it and how much you're selling. So it's really a usage model.

Speaker C: And all of this is found in the new managed implementation platform, mip. Right. Manage. I want to get it right because it's been hard.

Speaker D: Intelligence.

Speaker C: Manage Intelligence platform.

Speaker D: Yeah, Implementation we can.

Speaker C: Well, but now it's miip. Manage Intelligence implementation. All right, so tell everybody. How do we get to the mip?

Speaker D: Yeah, so the best way to come through is to come through our marketplace. We have all kinds of enablement materials also. So if you need to learn what the heck I'm talking about and don't know what the words I'm using are, we have a whole program where you can go through our training and get guidance on where you can start, how you can think about AI implementation both for yourself and for your clients. So we've got all kinds of enablement. I think that's a great place to start. We have our MIP program. You can take an assessment. That's a great starting point.

Speaker C: That's, uh, awesome. Libby, thanks so much for taking this walk and talk. We'll see more from PAX8 here on M. All things MSP.

Speaker B: Hey there, all things MSP crew. We are back again with a live recording here from PAX8 beyond. I have Cynthia Schreiner from PAX8. Hey, Cynthia, how you doing?

Speaker A: I am great. I'm so happy to be here talking to you.

Speaker B: Well, it's Been a while since you and I had a chance to have a conversation. In fact, I think it may have been before you moved over to PAX8.

Speaker A: Might have been. Or maybe it was Channelcon. I was trying to remember and I'm not sure where it was, but. Yeah, it's been a minute. Um, I'm almost at a year at PAX 8 now.

Speaker B: Yeah. Well, first of all, how's your first year been?

Speaker A: It has been awesome. It has been busy. Pax, uh, eight, as you know, moves at the speed of light or the speed of automation, I think is what we're.

Speaker B: Speed of AI now.

Speaker A: Yes, the speed of speed. Speed of ambition. Uh, so definitely it feels longer. And then also I'm doing familiar work for myself, but there's just so much opportunity at PAX8 and it's been really exciting.

Speaker B: Yeah. Now, your role at PAX8 is a focus on community, correct?

Speaker A: Community and like, so industry events. So anything that we are paying a sponsorship for, we're gonna be there with the booth. All of that. Those are my babies.

Speaker B: Okay. And so. And you and I have been doing community for quite a.

Speaker C: Quite a while.

Speaker B: And so we understand the importance of it. And I think there's a role, especially for events like PAX8 because they're so large. They have this ability to create an excitement and a momentum that you just can't get at a smaller show.

Speaker A: Yeah, absolutely. And so then my challenge is always, how do I take that energy and just try to, like, inject it into, like, what we do when we're back out on the road. But I mean, you walked into that main stage this morning, it was so intense and amazing and I just thought, like, ah, uh, I haven't like, felt something like this come together very often since like 2020. Like before 2020. Right. It just. It kind of had that old school feel, you know, it was. It was really exciting.

Speaker B: Yeah. I have not seen a room that full in a long, long, long time.

Speaker A: Yeah, I mean, we had to bring in extra chairs. Like, there were. I was sitting on the ground. It was in the back, which is sometimes where I'm happiest anyway, so I could get some things done. But, yeah, no, it was, uh. And then just, you know, the lights and the, the fog and the videos and the wolves, like, it was just. It was really, really exciting. And I feel like that energy helps them as bees. Right. Because now they get to take that and they're feeling excited. Maybe they can't came in, you know, with a problem. They were trying to Solve. And maybe now they've met someone that's going to help them solve that, or they talk to a vendor that is going to help them. Right. Or it's just listening and feeling inspired. Right. But they get to take that energy back and, you know, I can't wait to hear what that does for their businesses.

Speaker B: Well, and there is. So, in my experience, having been an msp, when I started going to shows, it was a weird mindset.

Speaker A: Change.

Speaker C: Change.

Speaker A: Uh-huh.

Speaker B: That A, I wasn't in this alone.

Speaker A: Yeah.

Speaker B: And B, this whole industry was much bigger than the way I had ever looked at it.

Speaker A: Yes.

Speaker B: And so there's a momentum that comes with that, that you take back to your business.

Speaker A: I remember when I worked at an msp, ah, One of my main focuses was billing. Everybody feel, feel sorrow for me. I did billing at an msp, but I went to an Autotask conference, um, and got to hold a baby tiger. So that was cool and also weird. And now I look back and I'm like, maybe we shouldn't have been doing that. But I was starting to talk to other MSPs and found out because I really assumed I was going to get there and be like, okay, I'm going to learn how to do all these things. And then found out that I was actually already building a lot in autotask that other people weren't. And they were like, well, hold on, how did you fit fix this problem and how did you do this? And I was like, oh, yeah, you just blah, blah, blah, blah, blah, blah, blah. So I actually also left with some confidence that I had skills that, you know, I just sort of thought it was like everyday normal stuff. And apparently it wasn't. So.

Speaker B: Yeah. So, funny enough, I have a very similar experience, just not on the billing end. So with AutoTask, I was one of the first people to, uh, get AutoTask and what is now enabled NSight, to get the integration working between the two. And so I had a very similar experience where as soon as I started talking about that, both autotask and what was then gfi Max Logic now would, uh, invite me to come to the shows. And that even took it to the next level.

Speaker A: Yeah.

Speaker B: So I would say MSPs who get the opportunity to talk at these shows, that's even better.

Speaker A: Yeah. And then just connecting with your peers. Right. You know, being able to. Let's be honest, being an msp, it's a very, very, very tough job. Right. Your clients only really contact you when they're mad. And Then they're really, really mad because something's broken that they need right now. Right now. Right now. Right. It's tough. And then, you know, your family may not understand what you do. They. They're like, oh, it's like Geek Squad at Best Buy. And like, no, no, no. So actually talk to other people that understand what your day to day looks like. Like, is so powerful, you know, and they said it on stage this morning and I've said it a million times. Whatever problem you're trying to solve in your business, there's someone here. So also talk to your vendors, because your vendors probably know someone that is dealing with the problem that you're trying to fix and they can help you make that connection.

Speaker B: Yes. And, um, there's also a lot of, A lot more today, employees who use used to be MSPs that now work for vendors.

Speaker A: Yes.

Speaker B: Like the two sitting here. So we started talking about community and excitement and big shows. How do we take that excitement and that momentum out on the road?

Speaker A: Yeah. I always say that you're only going to get out of a show what you put in. Right. And I think as an attendee, as a sponsor, you'll. So you've got to show up with the same kind of excitement that you would show up for with something big like this. Right. And just, you know, take the opportunity to really soak in that information and make the most of it. And then if you find that a show wasn't the right fit for you, kind of, you know, identify or talk to your vendors that go to lots and lots of shows, but talk to them to say, like, hey, this one didn't quite feel right for me. This is what I'm kind of looking for. But you've got to come ready to do some work. Right. You can't just sort of sit back and expect it all happen for you.

Speaker B: Right, Right. Okay. I'm going to cut it there because I forget what the next part we were going to talk about was.

Speaker A: Oh, uh, we had just sort of talked about, like, dabbling in AI. Right. And trying to like, make that mindset switch.

Speaker B: Okay, cool.

Speaker A: Yeah.

Speaker B: So we're at PAX8 beyond, of course, and AI since last year is a big thing.

Speaker A: A what now?

Speaker B: You guys coined the phrase manage intelligence provider.

Speaker A: That's right.

Speaker B: Uh, which I think is very apt because it is a whole new class, I think, of provider. What are. You know, because you and I have talked kind of briefly before we started recording about how it's a little bit like automation was five years ago, where we see a problem, a frustration or something we have to repeat. And now we're going to AI. But it's making it much more approachable than the Automate because automation required somebody who had coding skills or things like that, right?

Speaker A: And then a lot of times you needed to go and, like, buy a tool that was already doing that, automation and all of that. Whereas, like, you know, something like coworker copilot is already sitting in your stack of tools.

Speaker B: Right.

Speaker A: Ready for you. Right? It's in your environment. They've, you know, put all the security on it. It's there. But then it's that next step. Right? So I kind of kept thinking, okay, yeah, I really need to start working on that. You know, I know that it could help me out with some things, blah, blah, blah, blah. But you just feel like you have no time. That's what we were talking about, right? When am I gonna have the time to learn how to do it? And I changed my mindset, and it's made such a difference in that, uh, I just started trying. I just started talking to it because I realized it's pretty easy to talk to it. And if I can't get it to do what. What I want, then now I've learned something about why it wasn't working. And so now, you know, things like we get a list at the end of a conference, right? Uh, there's a long list of requirements that, you know, to get it into Salesforce and all of that, you gotta code it this way and do that. You only use the, you know, the full name of the state. All of these things. That takes myself and my team hours.

Speaker B: Yeah.

Speaker A: I built a skill and cowork, and now I can say, hey, here's my list. Clean it up, run the thing. And then I go and do other work, and then I check back in 10 minutes and it's done.

Speaker B: Right? And we're talking, what, there's about 3,000 people here at PAX8 beyond. And so that is a long list to go through by hand and try and hand. Correct. Correct. Something as simple as states.

Speaker A: Aha.

Speaker D: Uh-huh.

Speaker A: Yes. Something as simple as state states. It is maddening. But now I have something that can do it for me. So, you know, it's just figuring out, like, oh, hold on. These two things talk to each other. If I have this here and that. Okay. When I'm on the road, what is your, um, inbox look like when you're at an event? So bad, right? So now I. Every morning I have a Little report that comes to me and it says, you know, hey, here's the things that are the most important, and here's some calendar invites that I come your way. Do you want to go ahead and accept those? And, you know, am I getting through all my emails? No. But now I'm not worried that I'm missing something important.

Speaker B: Right. And that's the key is it's bubbling the things up out of all of that distraction that you need to know about.

Speaker A: Right. 100%. And then sometimes it gives me information and I'm like, no, no, no, no, no, that wasn't important. You know, why don't you always put. Put emails from that, you know, vendor, platform, whatever, uh, here in the bottom, in a different section, this is what's actually important. So, you know, again, just starting to take that time to talk to it. You start to change your mindset and you start to find more and more things that you can do. It's really, really exciting.

Speaker B: Well, that's awesome. Are there any other announcements out of PAX8 beyond this week that you are in particular excited about that we can talk about?

Speaker A: I know. I'm like, hold on. What all did we, we talk about so far? Um, the agent store, like that is like that, just really exciting. Here's the thing, right? I think it would have been really easy for us to say, like, okay, and now we have this little spot in marketplace that's, you know, these are AI vendors. And, you know, that would have been exciting and maybe you can find it and, you know, poke around and, you know that we vetted it, but we've gone like 12 steps further than that. Right. Our academy is teaching you not only how, like, you can use it, but how do you monetize it. Right. There's just. There's so much support and work and the reports and not just slapping a tool onto something. There's just so much more to it. And it's so exciting to see everything that we're building to help MSPs become those MIPS.

Speaker B: And that's what I've been seeing is the frustration of the MSPs and how to package this into a product and a service that they can sell to their customers.

Speaker A: Yep.

Speaker B: That's the challenge.

Speaker A: Yes. We've been doing some panels recently, um, around that. So talking with MSPs that are successfully. They've successfully built agents and they're selling them. And it's really interesting, too, to see what problems they've decided to try to go and fix. But, yeah, figuring out. And then also, as we're using it, we've got to figure out how we talk to our partners about it. Right. Like, you know, it's. A lot of people are kind of scared of AI. So how do you have those conversations as an MSP with your clients?

Speaker B: Right. I think there is this hesitancy, especially because for the past 10 years, we've been so security conscious.

Speaker A: Yes.

Speaker B: That it really has become, you know, people are kind of shy to get into these new things. And especially with the, the speed with which AI moves. I understand their hesitation.

Speaker A: Yeah. 100%. It's, you know, scary. And I think there's, uh, you know, just people. It just feels like it was sort of this, like, background noise thing that was happening and like, oh, those are just like techie people doing that. And then all of a sudden, everybody. And it's just so fast. And so, you know, it just takes a little bit of time to get kind of caught up on that. But really, really exciting.

Speaker B: It is exciting. It's really a lot of fun.

Speaker A: Yeah.

Speaker B: Uh, as long as you put guardrails around the data, of course.

Speaker A: Okay. Yes, yes, yes. Matt Lee would be very upset with me if I didn't remind everybody that, you know, cyber security is still incredibly important. You need to make sure that you're using AI tools that are vetted, that are secure, that aren't. You know, don't go dumping customer data into just like some crazy platform. Like, you know, you just gotta, gotta be smart.

Speaker B: Yep. Absolutely.

Speaker A: Yeah.

Speaker B: So I, I think we're gonna have a lot of fun here at PAX8 beyond. We are just getting started.

Speaker A: I know.

Speaker B: And, uh, it was really great to have you on the show.

Speaker A: Oh, my gosh. This was amazing. Thank you so much and thanks everyone that listened or watched.

Speaker B: Thanks, guys. And stay tuned for more from PAX8 beyond.

Speaker C: A big thank you to Libby and Cynthia for spending some time with us at PAX8. We hope you guys learned a little bit more about what's going on over there. Um, learned a little bit about. More about mip, a little bit more about community. A lot happening at PAX8 if you're not in the know. Pax8.com and sign up for PAX8 beyond for next year. That's it for us. Uh, check us out facebook.com goops allthingsmsp. Check us out in High Def Glory. YouTube.comthingsmsp like subscribe. Ring the bell. We're still trying to get those YouTube followers up. Did you do what I asked you to do last week. Please just get those numbers up there. That's Eric. I'm Justin. Bye.

Speaker B: Thank you for listening or watching the All Things MSP Podcast. If you liked this episode, go ahead and give us a thumbs up. Hit that like button and consider subscribing to catch all our weekly episodes. And from your host extraordinaire, Justin Escar, and myself, Eric Anthony, your humble producer and All Things MSP founder, thank you very much for spending your time with us. If you are not aware, All Things MSP started as a Facebook group and now supports over 6,000 members. We also have a LinkedIn page page for those of you who don't do Facebook. And make sure to check out our YouTube channel for even more content. And a special thanks to our premier sponsors, Bloomira Choice Cyber Solutions, EZ, DMARC, Materials Security, OIT, VoIP and Sync365. And thank you to the rest of our sponsors. Without sponsors, we could not do what we do for the MSP community. Please consider checking them out. The All Things MSP Podcast is a Bizpow LLC production. The views and opinions of the hosts and guests are their own and do not reflect the thoughts and opinions of any employer, vendor, sponsor or random taxi driver in the metro D.C. area. Be sure to join us next week for another exciting episode.

Speaker A: Sam.

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