All Things MSP · 2026-06-24 · 33 min
In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony sit down with Andrew Jordan, CPA and President of Nodewise, to unpack the complex and often emotional world of MSP finances. Many managed service providers find themselves growing quickly and generating more revenue than ever, yet they face a common, frustrating paradox: an empty bank account. Andrew explains how technical founders often fall into the trap of managing their business by gut feel rather than relying on real data. He breaks down why money is fundamentally emotional and how a fractional CFO acts as a trail guide to help owners transition from technician to a truly strategic CEO. The conversation dives deep into the structural flaws commonly found in MSP books, particularly the misuse of the Cost of Goods Sold (COGS) section. Andrew highlights how omitting technician labor from COGS obscures true service delivery margins, making it impossible to evaluate client profitability accurately. The team also covers proactive tax planning strategies, the dangers of over-inflating income through bookkeeping errors, and how to properly evaluate a balance sheet in just five minutes.
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