Why Do Change Initiatives Fail Even When Everyone Says They Want the Change? | AI for Executives
AI Cafe Conversations | Neuroscience, Neuroleadership, and Human-Centered AI for Executives · 2026-06-12 · 16 min
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Send us Fan Mail Two-thirds of organizational change initiatives fail to deliver sustained behavior change. The organizations running these initiatives are not failing because their strategy was wrong. They are failing because they keep delivering strategy to nervous systems that were never prepared to receive it. In this Forbes article-like edition of AI Café Conversations, Sahar Andrade, MB.BCh, neuroleadership coach and Forbes Coaches Council member, breaks down the neuroscience of why change initiatives fail. Why the amygdala fires a threat response before the prefrontal cortex has finished reading the first slide. Why change fatigue is a neurological depletion, not an attitude problem. And why organizations that spend the most on change management often have the least to show for it.