Ahrefs Podcast · 2026-06-09 · 1h 6m
A gym franchise creates workout content like everyone else in their category - and sees zero brand awareness gains. Sound familiar? Michael Corcoran, the mastermind who drove 2 billion organic impressions in 18 months at Ryanair (with zero paid media), reveals why most brands are failing at social media by copying tactics without understanding strategy. Michael Corcoran is the former head of social at Ryanair, where his team of just eight people transformed the airline into a viral sensation. Today he runs Slice Social, a social media consultancy helping brands achieve extraordinary results through strategic social media marketing. In this episode, you'll discover why jumping on trends isn't a strategy, how to use the 4C's framework to develop actual social media strategy, and why Michael thinks you should create a "data dating show" for a B2B SaaS company. Plus: the real reason Ryanair's unhinged posts worked (hint: it wasn't just about being funny).
What Marketing Science Says About Growing a Brand | Professor Byron Sharp (Ehrenberg-Bass Institute)74 / 100
AI Apps, Reports & Workflows Every Marketer Should Steal | Glen Allsopp (Ahrefs, Detailed)
Gong's Billion-Dollar Bet Against Best Practices | Udi Ledergor (Gong)
How to automate blog writing with AI from keyword to published | Ryan Law (Ahrefs)
Ahrefs' CMO answering your (tough) questions | Tim Soulo