Ahrefs Podcast · 2026-04-28 · 51 min
Most writers can barely publish one article per week - but what if AI could help you draft 30 articles in less time? Ryan Law has cracked the code with an automated content pipeline that’s already producing high-quality articles for the Ahrefs blog in just 8 - 12 minutes each. Ryan Law is Head of Marketing at Ahrefs and has spent years refining AI-powered content workflows. He’s built an intricate system of 23+ AI “skills” that work together to research, outline, draft, and optimize blog content - all while maintaining the Ahrefs voice and incorporating product use cases naturally. In this episode, you’ll discover exactly how Ryan’s “blog pipeline” works, why breaking content creation into discrete steps produces better results, and how AI eliminates the drudgery of writing while preserving human creativity. Tim also shares his own AI workflow for writing his upcoming book through voice dictation.
What Marketing Science Says About Growing a Brand | Professor Byron Sharp (Ehrenberg-Bass Institute)74 / 100
Why Copying Ryanair's SMM Tactics Won't Work Anymore | Michael Corcoran (Slice Social, Ryanair)
AI Apps, Reports & Workflows Every Marketer Should Steal | Glen Allsopp (Ahrefs, Detailed)
Gong's Billion-Dollar Bet Against Best Practices | Udi Ledergor (Gong)
Ahrefs' CMO answering your (tough) questions | Tim Soulo