Ahrefs Podcast · 2026-04-14 · 39 min
Most SEO tools are playing catch-up with AI search while their users wonder if traditional keyword tracking even matters anymore. Tim Soulo tackles your burning questions about how Ahrefs is navigating this shift, revealing that Content Explorer is their most underrated feature despite being 10x less popular than Site Audit. Tim Soulo is the CMO at Ahrefs, one of the industry's most comprehensive SEO toolsets with over $100 million in annual revenue. He's been with Ahrefs for over a decade, helping shape its evolution from a backlink analysis tool to a full marketing suite. In this solo Q&A episode, Tim reveals why Ahrefs has no acquisition plans, which tools generate the most usage (Site Explorer dominates by 3x), and why they're betting big on API expansion for the "wipe coding" revolution. He also shares candid thoughts on competing with Semrush and explains why Brand Radar crossed $10M ARR in just 5 months. Here's what you'll learn in this episode: (00:00) Intro(00:27) Any plans for acquisitions in 2026? (from Bilal Malik)(01:13) Which are the most vs least used Ahrefs features? (from Vimala Ellappan)(08:44) What is the most underrated Ahrefs feature?
What Marketing Science Says About Growing a Brand | Professor Byron Sharp (Ehrenberg-Bass Institute)74 / 100
Why Copying Ryanair's SMM Tactics Won't Work Anymore | Michael Corcoran (Slice Social, Ryanair)
AI Apps, Reports & Workflows Every Marketer Should Steal | Glen Allsopp (Ahrefs, Detailed)
Gong's Billion-Dollar Bet Against Best Practices | Udi Ledergor (Gong)
How to automate blog writing with AI from keyword to published | Ryan Law (Ahrefs)