Agile Localization · 2026-06-10 · 26 min
In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Aydin Gür, an Apple Retail Globalization Editor for the Turkish market, to discuss what in-store audits reveal that dashboards can’t, how a perfectly translated survey string once triggered a social media crisis, and why his team has maintained zero escalations since 2018. Talk to an expert: What You’ll Learn How to identify when a technically perfect translation still fails in the market Why direct communication with store employees and customers replaces dashboard metrics as your primary quality signal The contrast between enterprise retail localization and indie game studio workflows Building internal mechanisms so errors never reach leadership How Turkish, as an agglutinative language, creates unique localization challenges Aydin Gür is an Apple Retail Globalization Editor for the Turkish market, bringing over a decade of expertise in managing localization at the intersection of global brand standards and local market realities.
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