Agents of Scale · 2025-09-11 · 37 min
What started as a “texting call center” for real estate leads is now an enterprise platform powering millions of conversations across industries. Verse - acquired by NICE and trusted by brands in healthcare, higher ed, and financial services - evolved from 100% human to AI-first, with humans still in the loop to train, guide, and build trust. Zapier CEO Wade Foster sits down with Verse co-founder Avi Tal to talk about how Verse layered automation one step at a time, why clients went from avoiding the word “AI” to demanding it, and how Zapier became their secret weapon for integrating with any CRM without armies of engineers.
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