Agents of Change · 2025-06-05 · 36 min
How do you use LinkedIn ads to drive real B2B pipeline - especially when the buying journey is long and the ROI pressure is high? In this episode of Agents of Change, Danielle O’Neil speaks with Justin Rowe, Founder and CMO of Impactable, about how to make paid social work across every stage of a complex B2B sales funnel.Justin shares how he went from restaurant operator to agency founder, the insights that shaped Impactable’s growth, and what most marketers still get wrong about paid ads. From ABM strategies and long-cycle retargeting to thought leadership ads and newsletter integration, Justin walks through a comprehensive playbook that connects organic, paid, and owned media in ways that build real trust - not just clicks. -
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