Agents of Change · 2024-12-12 · 25 min
What does it take to build a thriving creative agency while prioritizing people? In this episode of Agents of Change, Danielle O’Neil sits down with Mac, co-founder of dash, to discuss the journey from scrappy beginnings to creating a sustainable, people-first culture. Mac shares how a wake-up call in 2021 pushed dash to invest in HR systems, transparent communication, and structured career growth paths. From defining salary bands to implementing tools like 15Five, Mac walks us through the tangible steps that transformed their agency culture. He also opens up about the challenges of change, the importance of trust, and why over 80% of dash’s business comes from relationships. Plus, get a sneak peek into the dash Bash, an inclusive motion design event that’s redefining what it means to build community in the creative industry.
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