Finding an accountant's purpose in numbers. A conversation with Jennie Moore

Episode notes

Jennie Moore wears two professional hats: one as an accounting firm owner, the other as Ignition's Partnerships Manager. In this episode, Jennie joins Stuart to discuss all things accounting and technology - from what can be done to make the accounting industry attractive again, to how technology can be used to augment accountants' capacity. When Jennie met Stuart (00:45) Balancing life as Ignition's Partnership Manager and accounting firm owner (02:30) 'Numbers accountants' vs. 'purpose accountants' (07:00) How to make accounting sexy again (09:45) Finding unexpected talent (14:00) Technology's role in augmenting accountants' capabilities (18:00) Knowing your ideal clients and sticking to your principles (20:00) Jennie's plan to ensure data integrity at her firm (24:00) How in-person events encourage deeper personal connections (28:50)

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