Hosted by Stuart McLeod
Listed under Business, Business › Management
Join Stuart McLeod as he interviews the world's top accounting leaders to understand their story, how they operate, their goals, mission, and top advice to help you run your accounting firm.
74 episodes · publishes fortnightly · latest 2023-06-28 · ~37 min/episode
Rank
#4110
Substance
55.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
General rank
#195 of 267
Across the index
#4110 of 6183
Substance
Top 66%
outscores 34% of the index
Accounting Leaders Podcast ranks #4110 on The B2B Podcast Index with a substance score of 55.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Seth is a genuinely relevant 30-year trade journalist/editor deeply embedded in the accounting profession, but he's a media/thought-leadership figure rather than an operator who scaled the thing being discussed.
Averaged across 1 recently scored episode, with cited evidence.
The episode is dominated by platitudes ('all boats rise,' 'trust must be back there') and personal career narrative, with very few non-obvious, actionable claims for an operator.
“Because if you succeed, then we do too, and, again, all boats rise. I'm going to probably say that a few times.”
“the relationship with said vendor or said vendors, I think, needs to be vastly improved for the betterment of all”
The takes are largely recycled - AI is 'just another degree of automation,' cloud already killed IT, accountants must 'ride the wave' - none contrarian or first-principles.
“people think it's a misnomer to call it, "Artificial intelligence," but, really, it's just another degree of automation”
“you run the risk of either getting out of the way, getting drawn under, or you're riding it”
Seth is a genuinely relevant 30-year trade journalist/editor deeply embedded in the accounting profession, but he's a media/thought-leadership figure rather than an operator who scaled the thing being discussed.
“He has served as an editor for Accounting Today and Accounting Web US. With over 30 years of experience in the accounting profession”
“I got to interview some pretty great names like Jeff Bezos and Marc Benioff when they were first getting their venture money”
There are named companies (American Metal Market, Accounting Web, Microsoft, QuickBooks, Sage, Xero) and career details, but almost no data, metrics, dollar figures, or concrete outcomes to support the claims.
“It was called the American Metal Market, which is now owned by - it's the London Metals Report”
“You could talk to QuickBooks. You could talk to Sage. You could talk to Xero about pulling up some chart of accounts”
The host largely lets Seth 'rattle on,' offers jokes and softball prompts, and never challenges any claim - it's a friendly catch-up rather than a probing interview.
“I don't know if you had a particular agenda or if you wanted me to just rattle on.”
“The TikTokers. Hey? I can imagine you, Seth, rocking on TikTok.”
First period on the Index - history builds from here.
1 scored on substance · 30 tracked in total.
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