A Little Bit Radical · 2025-05-28 · 34 min
What does it take to communicate climate action with honesty, without falling into the greenwash trap? Helen Neal, Co-Founder of HN Communications, joins A Little Bit Radical to share her journey from corporate burnout to founding a values-driven sustainability communications agency. In this candid conversation with Rob Fawkes , Helen reveals how becoming a parent pushed her out of a job she thought she wanted, how she built a remote, flexible team that works from all over the world, and why radical honesty is the key to meaningful sustainability storytelling. They also explore the vital role of corporate and NGO partnerships, the quiet power of regional roots, and the transformative conversations that change everything.
Tom Szaky (Terracycle) - Recycling Everything, Reimagining Capitalism73 / 100Melissa Chapman (Jungle Creations) - Spanish road trips, Yorkshire pudding lasagna, leading a social media powerhousePeter Samuelson (Finding Happy) - Dolphin costumes, taking risks, and the secrets of happinessDini McGrath (The Wonki Collective) - Fighting Food Waste, Running Away to the Circus, and Closing the Funding Gap Ben Wynn (GLAD Climate Club) - Nearly Skewering Swampy to Fixing Climate Change for £1 a Week