Topic
Voice of the Customer
A guide to the best B2B podcast coverage of Voice of the Customer - the shows and 7 episodes that go deepest, ranked by substance, not downloads.
Best shows on Voice of the Customer

Capital Allocators
1 episode · best 94.0/100

C-Suite Sales & Marketing Perspectives
1 episode · best 77.0/100

SaaS Backwards
1 episode · best 75.0/100

Uppersky Podcast
1 episode · best 65.0/100

Talking CX
1 episode · best 64.0/100

Starting Up
1 episode · best 63.0/100

Fireside chats without the fires
1 episode · best 55.0/100
Best episodes on Voice of the Customer
- 94 / 100
Moat Investing Nuances - Pat Dorsey (EP.509)
Capital Allocators · 2026-07-06
…peaker A: One commonality is what the lean community calls voice of the customer.…
- 77 / 100
Part Three: The Revenue Logic of Customer Obsession
C-Suite Sales & Marketing Perspectives · 2026-07-08
…And the last one I'll say is that I think with 2023, McKinsey had a study that said less than 15% of companies use the voice of the customer to make strategic decisions.…
- 75 / 100
Ep. 197 - The SaaS Retention Problem Starts Before the Customer Signs
SaaS Backwards · 2026-05-01
…But the voice of the customer, the decision maker's definition of why and what success means is not the focus of that.…
- 65 / 100
#69: From customer feedback to roadmap clarity with Productboard | Talk with Martin Felcman - Product Leader at Productboard, Product Mentor & Advisor
Uppersky Podcast · 2026-03-04
…Like from the point where we actually when I joined product board and it was for example around the voice of the customer and like it it was the very tedious process where you have to go and review every piece of feedback.…
- 64 / 100
2021 CX Challenges - CX Prioritization feat. Jeff Sheehan
Talking CX
…And, uh, and so what we See, organizations is the thing that they really need to feed into their prioritization strategies is the voice of the customer.…
- 63 / 100
Starting Up #12 - The Cold Calls That Built My Company: Voice of the Customer
Starting Up · 2026-06-08
…Today on starting up the power of the cold call and why the voice of the customer is the foundation of everything we've covered.…
- 55 / 100
Season 3: Episode 2, Built To Win, with Annette Franz
Fireside chats without the fires · 2022-03-07
…is from my perspective it's what I've seen and I think it's so important that we do help those that are up and coming into this profession really understand that customer experience is one thing, or voice of the customer is one thing, or journey mapping is one thing, but you have to actually step back and say, you know what, this isn't just about these parts and pieces of it.…