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Topic

Project Butterfly

1 B2B podcast episode that cover Project Butterfly, ranked by substance score.

  1. Influencer Marketing Is Broken: How Billion-Dollar Brands Can Fix It at Scale

    Adspeak · 2026-06-18

    46 / 100

    …It was a heavy lift for me at Bayer that I had to call it Project Butterfly because all good things have project name because you were sort of sprinkling this throughout the organization.…