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Holdout groups

A guide to the best B2B podcast coverage of Holdout groups - the shows and 3 episodes that go deepest, ranked by substance, not downloads.

Best shows on Holdout groups

Best episodes on Holdout groups

  1. 230: Zero-click marketing broke the measurement layer, so what should ops teams do now, with Amanda Natividad

    Humans of Martech · 2026-07-28

    83 / 100

    …And so a common response to the attribution problem is experiments like incrementality tests, holdout groups, things like that to try to isolate, uh, which channels that zero-click marketing is contributing to.…

  2. Why Your Attribution Model Overweights Display Retargeting

    Marketing Analytics with Fexingo · 2026-07-15

  3. How Incrementality Testing Saves CMOs Millions

    The CMO Podcast with Fexingo · 2026-07-29