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G2

A guide to the best B2B podcast coverage of G2 - the shows and 11 episodes that go deepest, ranked by substance, not downloads.

G2's role in B2B buying has shifted as companies grapple with lead scoring accuracy, AI adoption, and product-market fit validation. These episodes examine how false positives in lead scoring drain pipeline, how CFOs like Chad Gold at Fullstory are deploying AI in finance, why AI alone won't save a struggling SaaS company without underlying product fit, and how tools like Bombora enable B2B targeting that mirrors B2C consumer precision - while marketers navigate what automation has cost them in the process.

Best shows on G2

Best episodes on G2

  1. Why Traditional Sales Tactics Are Dead (And What Social Selling Does Better) with DreamData’s Laura Erdem

    Growth Leap · 2025-01-06

    81 / 100

    …And people start to show intent, intent as of they're seeing our LinkedIn ads and our LinkedIn organic posts, they are going into G2 comparing us.…

  2. 180: AI won’t fix your SaaS company Why product-market fit determines whether you scale or stall (w/ Adam Robinson, Retention.com)

    Move The Needle · 2026-03-09

    79 / 100

    …My guest this week was the CEO of G2, Goddard.…

  3. AI for Growth: Lessons from Leaders Philip Cripe

    AI for Growth: Lessons from Leaders · 2026-04-01

    79 / 100

    …⁓ I'm not sure if it's the one, but I'm thinking it would like G2.…

  4. Ketan Pandit - Zuddl

    Demand Generation Club Podcast · 2024-03-06

    79 / 100

    …But as of now, we use G2 a lot.…

  5. How Finance Teams Should Be Using AI Right Now, with Chad Gold, CFO of Fullstory

    The Diary of a CFO · 2026-06-04

    74 / 100

    …And he was the first CFO at G2.…

  6. Jonathan Morgan - AchieveIt

    Demand Generation Club Podcast · 2024-02-16

    72 / 100

    …So, like many SaaS companies, we have a good approach on different review platforms, whether it's G2 or Capterra, continuously boosting our profiles there, reviews.…

  7. How B2B Lead Scoring Kills Pipeline with False Positives

    The Marketing Operator Podcast with Fexingo · 2026-06-25

    69 / 100

    …Lucas: They went from a purely behavioral model - points for form fills, email clicks, webinar attendance - to a hybrid model that layered in third-party intent data from sources like Bombora and G2.…

  8. What Marketers Lost When AI Took Over | Belkins Podcast Episode #18

    Belkins Podcast · 2025-11-04

    68 / 100

    …peaker A: I had um, Goddard Abel, uh, CEO of G2, uh, on my show and this is the play that they're doing.…

  9. How to Run Smart, Human, Scalable ABM Campaigns (Using AI + Psychology)

    Growth Leap · 2025-04-02

    61 / 100

  10. #76: Targeting B2B buyers like B2C consumers with Mark Connon, Bombora

    B2B Agility with Greg Kihlström™ · 2026-01-13

    60 / 100

    …peaker C: And uh, you know, some of those partners you've launched with are, you know, crunch based G2HG insights.…

  11. Why 90% of Startup Ideas Fail Before Week 2 (And How I Validate Mine in 7 Days)

    The Scale Up Show · 2025-06-30

    42 / 100

    …Now the other, and the third kind of pillar of the, of the stool, if you will, is looking at review sites like G2 Capterra, uh, other examples like that where effectively you could understand really about like okay, what's the market through deep research.…