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Attribution models

A guide to the best B2B podcast coverage of Attribution models - the shows and 13 episodes that go deepest, ranked by substance, not downloads.

Attribution models have become a standard tool in marketing measurement, but several episodes in this hub challenge their utility for complex business scenarios. You'll learn why marketing mix models often outperform traditional attribution for longer sales cycles, how digital shelf analytics can provide clearer signals than attribution data, and which measurement myths are costing companies millions - including the assumption that ROI questions can be answered without first defining what success actually looks like.

Best shows on Attribution models

Best episodes on Attribution models

  1. Why Marketing Mix Models Beat Attribution for Long Sales Cycles

    Marketing Analytics with Fexingo · 2026-07-01

    92 / 100

    …A 2024 study from the Institute for Marketing Science looked at fifty-two companies with sales cycles longer than ninety days and found that MMMs outperformed attribution models by about thirty percent in forecasting accuracy.…

  2. How to Finally Understand Where Your Shopify Sales a REALLY Coming From with Phoenix Ha

    eCommerce Impact Podcast · 2024-10-23

    90 / 100

    …We've got what attribution is and then the different types of attribution and the different types of attribution models.…

  3. I Debated the Inventor of Zero-Click Marketing | Amanda Natividad (SparkToro)

    Ahrefs Podcast · 2026-07-21

    88 / 100

  4. Andrew Covato - growth and measurement

    Madvertising by AdQuick · 2026-02-13

    83 / 100

  5. 7 Marketing Measurement Myths Costing Companies Millions

    Brandformance · 2026-06-08

    76 / 100

  6. Why Digital Shelf Analytics Beat Attribution Models

    Marketing Analytics with Fexingo · 2026-06-26

    64 / 100

    …And that's a blind spot that most attribution models just gloss over.…

  7. Stop Asking Marketing for ROI (Until You Define Success)

    Tech Qualified · 2026-03-10

    58 / 100

    …There are attribution models, really expensive ones that you could probably use to figure some of that stuff out.…

  8. How Apple's ATT Broke Facebook Attribution Models

    Marketing Analytics with Fexingo · 2026-07-28

  9. How Attribution Models Miss the Value of Customer Surveys

    Marketing Analytics with Fexingo · 2026-08-31

  10. Why Attribution Misses the Value of Retail Media Networks

    Marketing Analytics with Fexingo · 2026-08-28

  11. Why Attribution Models Miss the Value of Influencer Content

    Marketing Analytics with Fexingo · 2026-08-22

  12. Why Attribution Models Miss Retail Media Networks

    Marketing Analytics with Fexingo · 2026-08-04

  13. How CMOs Measure Marketing ROI Without Guesswork

    The CMO Podcast with Fexingo · 2026-09-08