Topic

Attribution models

A guide to the best B2B podcast coverage of Attribution models - the shows and 7 episodes that go deepest, ranked by substance, not downloads.

Attribution models have become a standard tool in marketing measurement, but several episodes in this hub challenge their utility for complex business scenarios. You'll learn why marketing mix models often outperform traditional attribution for longer sales cycles, how digital shelf analytics can provide clearer signals than attribution data, and which measurement myths are costing companies millions - including the assumption that ROI questions can be answered without first defining what success actually looks like.