Your World of Creativity · 2026-06-01 · 31 min
On Your World of Creativity , we travel around the world talking with creative professionals who turn ideas into impact. Today we’re diving into music and business with Don Rodriguez - a former general contractor who left a 20-year career to pursue his passion for music… and ended up redesigning the record label model itself. Don's Website Don on YouTube Don's Facebook page Introduction Don Rodriguez is an 18-year entrepreneur and general contractor who walked away from a successful construction career after becoming burned out and disillusioned. He pivoted into music - not just as a creative outlet, but as a producer and founder of The I&I Music Studio , a recording studio, record label, and music publisher for independent artists. Drawing on two decades of business and contract experience, Don created a radically different label structure: one where artists own their masters and publishing , while the label generates its own revenue streams and collects points - flipping the traditional industry model on its head. Today, he’s here to talk music, ownership, contracts, publishing, and how independent artists can thrive without giving away their future.
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