
Work with Erika Ayers Badan · 2026-03-20 · 23 min
Key moments - from our scoring
Substance score
35 / 100
Five dimensions, 20 points each
Emily Tisch Sussman brings a refreshingly honest perspective on career pivots driven by major life events. After establishing herself in DC politics, she hit an identity crisis when three kids in rapid succession made her high-intensity career unsustainable - a pivot she initially framed as failure but eventually recognized as transformation. Her podcast She Pivots emerged from this experience, creating space for women's vulnerability in professional decision-making. The conversation reveals her systematic approach to pivoting: getting clear on what you're letting go (not the form, but the feeling), mapping transferable skills through both close and peripheral networks, and redefining success metrics rather than just chasing new titles. Beyond the podcast work, Sussman has pivoted again into sports ownership with her sister, taking a controlling stake in Gotham FC, the NWSL reigning champion. Her framework for thinking about women's sports mirrors her career philosophy - building from a core fanbase toward casual audiences, creating family-friendly experiences, and thinking about entertainment value alongside athletic excellence. For B2B operators, her insights on managing pace, staying efficient within new constraints, and treating pivots as ongoing experiments rather than one-time decisions offer practical wisdom.
She Pivots is a podcast exploring career transitions prompted by personal life events (kids, divorce, job loss, relocation). Emily created it after her own identity crisis following three pregnancies in three and a half years left her unable to continue a high-powered political career, and she couldn't find cultural narratives that honored that kind of pivot without framing it as failure or resilience.
Get specific about what you're letting go of (no commute, no management) but keep what you're moving toward abstract (autonomy, creativity). Then expand your network beyond professionals to find skill translation, be realistic about timeline (first six months are research, not launch), and tie your pace to your redefined definition of success.
You can pivot at any age; the middle of a transformative moment feels terrible but that's by design - if it felt fine, it wouldn't force real change; and nearly universally, guests are happy they pivoted because they bring forward what served them and shed what didn't.
Gotham FC is the reigning NWSL national champion (won twice in three years) owned by Emily and her sister's sports VC. It's positioned as a live events and entertainment business focused on building casual fanbase accessibility and family-friendly experiences, distributing content via social media rather than traditional broadcast, similar to how nascent women's soccer operates.
She focuses on the intersection of Gotham and New York culture, working to make Gotham central to every cultural conversation in the city and thinking about the team as part of building a women-focused sports VC alongside her sister, who serves as team president and league chair.
Our reviewer’s read on each dimension, with quotes from the episode.
The episode is mostly personal storytelling and life-coaching generalities; a handful of modestly useful pivot-process ideas surface (distinguishing desired feelings from desired forms, benchmarking success definitions to pace) but they are brief and underdeveloped, surrounded by heavy filler and mutual appreciation. B2B operators will extract very little they hadn't already heard.
being specific about like what you want out of it does not mean going to the form...It's more abstract. It's like I want to be autonomous and creative. Like, okay, great. Now we can move forward.
my earlier career version of success was title, compensation, access to information...Now my definition of success is can I do something impactful in the hours that I have
The reframing of resilience as a backward-looking concept ('resilience applies, like going back to the same way you were before') is a genuine counterintuitive angle, and testing two podcast concepts simultaneously to let the market decide is a practical first-principles move. Everything else is fairly standard pivot-culture content.
I really did not identify with the idea of resilience...resilience applies, like going back to the same way that you were before. I'm different.
I actually had two concepts...I explored both the same time and waited to see like which one kind of took
Emily Tisch Sussman has genuine, varied credentials - political media career, podcast founder, board member of the PLL, and now involved in Gotham FC ownership - but she presents primarily as a podcast host and family-wealth-connected sports investor rather than a practitioner who scaled a B2B operation. Relevant depth is limited for a B2B audience.
My whole career was in legislative change...I never thought I would be in this span of culture change.
we became the controlling owners of Gotham FC, the New York team, in 2023
There are named specifics - Gotham FC's two championships in three years, the 2023 ownership acquisition, sister's role building Peloton's brand, Angel City as the NWSL business benchmark, Sports Illustrated Stadium - but no hard revenue figures, attendance numbers, growth metrics, or rigorous data. Concrete enough to be grounded, not enough to be genuinely evidential.
we became the controlling owners of Gotham FC, the New York team, in 2023
Angel City, I'd say, is the gold standard of the business model...we've actually recruited many of the Angel City business staff over at Gotham
The host rarely pushes beyond surface-level affirmation ('You nailed it,' 'I love this,' 'That's awesome'), lets big claims pass unchallenged, and the conversation wanders from career pivots to Gotham FC to lacrosse without disciplined follow-through. No genuine productive friction occurs in the full 23 minutes.
That's exactly what it is. You nailed it. So I'm glad that got through. You nailed it.
That's great. So like it's it's tied to the success. Yeah. That's awesome.
Computed from the transcript - who did the talking, and the words that came up most.
Hi! Happy Friday! It’s sunny out on the East Coast which feels great. If I were in college right now I’d be wearing flip flops and shorts despite it being 40 degrees. Full spring energy. Speaking of, meet Emily Tisch Sussman. She’s fun, smart, fearless and not afraid of a big job, nor a pivot. She’s the owner of Gotham FC, a strategist and the host of She Pivots - a podcast about harnessing change and creating a life (and work) that works for you. Give us a listen on your way home from work in your flip flops and shorts. xx Erika Get full access to Mule Media at erikaayersbadan.substack.com/subscribe
Transcribed and scored by The B2B Podcast Index.
All right, welcome back to work. I'm here with Emily. I'm going to let Emily introduce herself, but I just want to say that I'm obsessed with her hair and the woman washes her hair once every two weeks, which is... I'm just going to give you the prize for podcast guests for the last five years of the hair washing frequency.
Yeah, well, if we do, let's do it the best, right? If you're going to go big or go home. In everything. If I'm not going to wash my hair, I'm not going to wash my hair.
Okay, so Emily Tish Sussman, tell us who you are, what you do. we're going to talk about pivoting. So I'm the host of a podcast called She Pivots, where we're aiming to move culture and lead the conversation around the intersection of personal and professional. So trying to bring in all these personal things into our professional decision making and like blow it up.
Okay. I love this. So you're essentially embracing vulnerable moments. Like I've been reading about you.
Like I love you. You're a lawyer. You've had a career in DC. You have kids.
You're like, I've got all these things. I'm going to make all these changes. And it seems just from listening to the podcast, it's like you're really embracing the personal decisions that create or prompt the need for great change. So talk a little bit about that.
That's exactly what it is. You nailed it. So I'm glad that got through. You nailed it.
I mean, it really came out of a very personal place for me that I had this very serious. I did not have purple hair then. I had a very serious political career and I was really doing well. I was at the height of my political career.
And then I had three kids in three years, in three and a half years. Oh my God. And you were like, I'm dead. And I was like, I'm dead.
I cannot be in a job that requires multiple parts of my brain functioning at the same time. And it was the beginning of the pandemic. So I was also locked in with my kids, a lot of soul searching. I was like, my career is dead and my identity is also dead with it.
I did not step back from my career because I wanted to spend more time with my kids. I didn't. the thing that makes me feel like me is working and it's unavailable to me right now. So I had a very big identity loss with it.
And honestly, I needed advice. And I needed advice through the example of stories of other women who had been through something personal and come out different. And then created something different. I didn't feel like there was anything in the cultural conversation that I identified with about making career decisions based on personal factors.
Like it was embarrassing to be like, oh, I dropped out of this high powered political career because I'm overwhelmed from kids. Yeah. Like that's embarrassing. You couldn't say it.
You couldn't say it. That's really interesting. Actually, it's so funny because there is something I think a lot of times when women have to pivot, it's because there's something big that happens for a woman in caring for someone or something else. Like which is strange.
You don't hear men talking about this at all. Like when a man has three kids, he's not like, fuck, I'm out of my big job. You know what I mean? Like, but for a woman, like, yes, yes.
You're going to help people get there. But I think that's really important because it also is, it should be really empowering. Like what I'm really loving is there are more and more voices from women and there are more and more, there's more and more conversation about the things that are hard or uncomfortable or used to be shameful. and I think giving honor to that is really important because it is other people's stories that give you the courage to kind of lead your own.
And to be really specific and individual about it. Like when I did a lot of media and messaging when I was in politics and it was always about like the number of people impacted, like these big numbers. It's like, I don't know that we're moving culture that way. I actually think it's the really vulnerable, specific individual story.
So like, let's narrow in on that. Super interesting. So how did you deal with the, like, three kids one year apart is, like, I have two kids a year and a half apart. Like, three, that's, like, bananas.
But how did you deal with the feel? Like, you had to be tired. How did you deal with the loss? Like, and how did you deal?
Because I think that the hard thing is, like, you kind of come out of either having kids or getting divorced or moving or losing your job or whatever it may be. Sometimes you come out of it a different person than you went into it. Like, how did you deal with that? That was 100% where I was, is that I really was struggling with, I felt like any cultural conversation that touched on something like this had to do with resilience.
And I really did not identify with the idea of resilience. I was like, I am so fundamentally changed. How can I think about going back? Like resilience applies, like going back to the same way that you were before.
I'm different. And I want to know that this thing that I went through wasn't just for nothing. I'm not going to like cover it up. Like maybe there is something positive that could come out of this.
And I think it's taken me years and like the space to see what those positives are. But now I'm hyper efficient. Yeah. Like something that I used to take a lot of pride in my work is that I could just outwork anybody.
Yeah. Like I could outwork longer hours. I could take anything. You're like I'll maul you.
I will log it, do it, struggle through it, suffer in it. 100%. Like I will just overwhelm you with me. 100%.
That is not available to me now. But because being really present with my kids and being able to do pick up and drop off is a priority, I can be super efficient in the hours that I am working. I'm much better at delegating now than I ever was before. I can say this needs my brain power.
This does not. So these are all like positive attributes for a working world that I have enhanced from having gone through this. You embrace this new person who you are and the boundaries within it. Right But I hadn heard anything in the conversation like that at the time You asked how did I feel I felt depressed Yeah I felt like shit Yeah I felt like I had no low I felt like I had no value because the things that I had put value on for myself, you didn't have anymore.
I didn't have them. So what was I was just like a bad mom who didn't feel connected to her babies. Yeah. And was like, I should be doing something else.
Yeah. And I was like, don't I have a higher use than this? Like you're crying and I can't make you stop crying. Yeah.
Like everyone be able to figure out how to make their kids stop crying I can't I'm terrible in every way so like that took me a while yep and I think the other thing that's I love how you talk about it because I think the other piece is that when you make a pivot I think the first inclination is to explain why you're justify why you're different than you were before and I also feel like nobody has to justify that like you're just different do you know what I mean and like it's actually spending that time in that hang zone of like, I used to be like this.
I used to do that versus embracing the new you. And I don't know if that's a cheesy way to say it. Like there's something really empowering in letting it go. Like we have a woman from work like a girl who became sober in her 20s.
And she's like, sobriety is my superpower because I let go of who I was when I wasn't sober. And now like, I'm this new thing. I'm the new Helena. And I do it this way.
I hang with these people. This is how I spend my time. This is how I think about my work. Like that you can do, whether you're sober, whether you have three kids, whether you get a new job, you move to a new city, you assume a new identity, whatever it may be like just embracing the like, okay, these are the new boundaries.
These are my new rules. These are my principles now. And I'm going to go, go make it. But that to get to that point or yes.
And to get to that point takes a process of really knowing yourself, being introspective and seeing value in what you have to offer. I feel like a lot of the time when people want to pivot, they either focus on a thing they want to do. They make it super specific. They're like, oh, I'm going to start an Etsy store for crocheted names.
They're super specific about what they want to do, or they're specific about a thing that they're trying to let go of in their old careers. They're like, I don't want a community more. I don't want to manage a team anymore, would be the two most common things that we hear. That's interesting.
Okay, so keep going. So they're really specific around those two things. So I think I have like a little process of a way I think to approach it. So first is like being super clear about what you're trying to get to and what you're trying to let go of.
So the good thing about what you're trying to let go of, like no commute, no managing, great. Those are specific. You can be clear in your next stage. But being specific about like what you want out of it does not mean going to the form.
Yes. Okay, I got it. It's more abstract. It's more abstract.
It's like I want to be autonomous and creative. Like, okay, great. Now we can move forward. Because if you get too attached to a specific.
Yeah, then it becomes, you're just supplanting the old thing for a new Etsy store with embroidery. And you're going to fail. Yeah. Because you're too attached to this form that you know nothing about.
And you've placed too much value on it. And emphasis on it. Too much emphasis on it. So once you've identified like these guideposts, like then going out to your circle, probably of non-professional friends, like probably just your friends.
And saying like, what do you see my skills as? Yep. Because you also may not realize what your skills are and how transferable they are. Yep.
And then going like one step further to somebody who is maybe like on the edge of your network, who's in the industry that you want to go to and be like, okay, these are my guardrails. These are my skills. How do I translate now into your industry? Like, is there a calendar?
Is there a language? Like, what are the things that I should look out for? So like increasing your network that way and then being super realistic about your bandwidth. Yep.
Like, it's not like, oh, if I don't launch an Etsy shop in three months and it's profitable, I've now failed. Yeah, sure. It's being realistic about it. Just be realistic.
Like the first six months are market research. Yep. The next ones are trying product. Yep.
Like just be realistic about it. How do you manage pace? Because I think that's one of the things that's really hard. Like if you're a go-getter, like you're used to the hard charging life.
Like I come from the school of like, no one will outwork me. Yeah. And that was great in my 20s. And it was like a little bit less great in my 30s and like slightly less great than that in my 40s.
But like when you think about pivot, it's hard to lose that. Like I want everything now and I want to will it to be like, how did you how did you think about pace differently? Or what are the stories you've heard of women like who have kind of paced just thought of a new pace for themselves? Look, I'm intense.
Like this is how it's going to be. There's no changing that. I think managing pace is also tied to managing your definition of success at different points. So my earlier career version of success was title, compensation, access to information.
Span of control, yeah. Right, span of control is a good way to put it. Those were really clear, and so outworking everyone got me to those things. Now my definition of success is can I do something impactful in the hours that I have, and then can I be present with my kids?
Yep. That's my version of success now. So then I can pace myself like hard in the hours that I need to be going and hard in the hours with your in a different way. Yeah.
In a different way. Yep. That's great. So like it's it's tied to the success.
Yeah. That's awesome. And then how do you think about like you in it? Like do you allow room for like is there a third goal just for Emily?
Or do you talk to like no I don't know how to do that. I don't know. Maybe maybe I'm not sure. Okay Okay That interesting Cause I think that the other piece like women kind of leave themselves last Do you know what I mean Oh that an interesting point I think so I think phrased that way I can connect to it a little more Um I think it knowing what I do like what value I bring to a situation and making sure that I'm focusing my bandwidth on that.
Like I don't do everything. I do the places that I add value and also having clear boundaries around that. And that give you value back. And that give me value back.
Okay. Yeah. As I start to get more efficient in different areas, my bandwidth to add more expands. And then I try different things.
I'm like a big proponent of like, just try it. Like try something once. I don't have to decide the rest of my life is going to be tied to this new thing that I'm doing. I'm just playing.
I'm just, I'm splashing in. Yes. Okay. Even when I started She Pivots, I actually had two concepts.
Okay. And I explored both the same time and waited to see like which one kind of took. One of them was She Pivots. Okay.
And the other one was that I have a very sweet, sensitive son. Okay. And I didn't feel like there was enough cultural resources and supports for raising a boy that I want to be sensitive. Okay.
I love that. So I wrote an article that went viral in 2021 about the importance of raising a sensitive son. Like, we've uplifted our girls to believe that they can be anything they can be. Let's do it for the boys.
We haven't done it for the boys. We haven't told them they can be anything they can be and that can be sensitive. It's okay to cry. It's okay to cry.
Yeah. So that had been like this. I felt equally passionately about both. And I wasn't really sure which direction I was going to go in.
Yeah. But the response that I got to She Pivots was just much stronger. Yeah. And I ended up seeing many more like opportunities to tell the story.
Sure, that came with that. That came with that. And what are the three, like if you had to pick three takeaways that are consistent with all your guests on She Pivots, like what are they? You can do it at any age.
Yeah. we've had women's pivot in their 50s, 60s, 80s, that when you're in that hard moment, you don't necessarily know you're going to come out of it in a successful way. In fact, I'd say you definitely don't. Like if something's going to change you so fundamentally that it puts your life on a different course, then it's not going to look great in the middle.
It's going to be really bad. Otherwise, it doesn't force you to change. Like if it's small. Yeah, you'll get over it.
you'll just, you'll just stay on the same track. Yeah. Yeah. Like it kind of has to be pretty big unless you make a really big decision.
Yeah. And in that moment, they don't see something on the other side. Yes. And I'd say the third thing is that they're really happy they did it.
Like they're really happy. They like nearly universally. You I'd say universally. It's amazing.
They're really happy that they did it because that thing that you had before, like maybe you bring pieces of it with you. I'd actually say a hundred percent you bring pieces of it with you forward. and you've lost the things that don't match. That didn't serve you.
Yeah. That didn't serve you. It's so cool. I wrote a book about work and in it, it was like, you're an optimist, so you're going to think it worked out anyways.
That's what's amazing about this whole thing is you're going to say it worked out. Even if you make the shittiest decision you've ever made, one, you can pivot again, but two, you're going to be like, if I hadn't done that, this wouldn't have happened. And not sitting in it too hard on yourself. Yes, totally.
It's going to derail. Yes. That's part of the process. Exactly.
By design. By design. Exactly. So just seeing it as, okay, now I have more information.
Now I'm holding on to the thing that's really important to me. And I'll just take a swerve. I'll get to the next place. Just move on.
Okay. I love this. And do you think you'll pivot again? Like, how do you think about future pivots?
Yeah, I think I'm constantly pivoting, to be honest with you. I think the show has given me an access to culture change in a way that I never thought I would have. My whole career was in legislative change. Okay.
changing laws. I never thought I would be in this span of culture change. That's amazing. So much lighter.
It feels great. It's so fun. I'm so happy to not be in the day to day apologize right now. And I now focus on creating a platform for women, telling stories of women who have never told their story publicly before and never told it this way before.
It feels incredibly gratifying and it's coming from a really positive place when there's not a lot of positive things right now. We need stories of inspiration. And so it's very gratifying to me. It's awesome to be a conduit for that.
Exactly. And so that piece I think I will stick with. But as my show has gotten more efficient, I have a great team. I'm really clear about what I do and I don't do.
It's given me space to do other things. Yeah, which is cool. I'm constantly pivoting. Okay, so let's talk about the sports of it all for a second.
So let's talk about Gotham. Yes. Okay, like tell me, like, how do you, the Gotham and the Giants. Like, how do you think about this?
So people may be more familiar with the New York Giants. Yes. But Gotham FC. Not for long.
Not for yet. Yes. Gotham FC is the reigning national champion in women's soccer. We just won the national championship for the second time in three years.
And we're going on to the Club World Cup, the FIFA Club World Cup, to compete for, like, ruler of the universe. Like, best team in the world. And who's your greatest competition? Is it Angel City?
Not from a soccer perspective. But the whole Women's Soccer League, the NWSL in the United States, is still an evolving product. 100%. It's young.
Yeah. We're in adolescence of building a league. So Angel City, I'd say, is the gold standard of the business model. They've done an excellent job.
100%. They've got a good brand. They've done a great job. And so actually, we've actually recruited many of the Angel City business staff over at Gotham.
Oh, interesting. Okay, that's smart. Because we want to be where they are five years ago. That's where we are right now.
Yep. So just to back up for context, when I went through this whole like three-kid transition, my sister also went through the same three-kid transition. That's convenient. I know.
I have a buddy in it. She had been running global marketing at Peloton when it was a startup so she built up the brand Oh that so fun I love Peloton And then it great I love Peloton It a lot of work out Yep same And she built a sports VC to leverage our position in the New York our family position in the New York Giants Oh, that's smart. Which we've had for the last 30 years. Okay, got it.
Yep. So my sister led the sports VC through a number of different investments. It became clear that the biggest opportunity is women's sports, particularly women's soccer. So we became the controlling owners of Gotham FC, the New York team, in 2023.
Okay, amazing. With my sister as the head of our investment group. She's now the president of the team and actually now the chair of the entire league. So congratulations to your sister.
That's a pivot. And now I spend basically the majority of my time working on like the intersection of Gotham and culture. Oh, very cool. So like you should think of New York culture and you should think about Gotham.
Like Gotham should be at the center of every cultural conversation in Gotham. So cool. You should go talk to, I'm on the board of the professional lacrosse league and we're trying to build the women's teams and they should talk to you. You could offer them a lot of perspective.
I would love to. That's cool. I'll connect that. In fact, our league commissioner used to be the general counsel there.
Oh, really? Yeah, so fun. I would love to have a conversation with them. I want to be the commissioner of the Women's Lacrosse League.
You know what? You're manifesting it. I am. I'm trying to.
How did you get on the board of the Women's Lacrosse League? Because I was on the board of the Men's Lacrosse League. So when the Rabel brothers created the PLL, I was at Barstool Sports, and they came in, and there was another men's league at the time, and they were like, hey, we want to create a different league. It was really shitty for the players.
There weren't a lot of rights. Nobody was making any money. It's kind of like women's sports at this point. Like no one's making any money, blah, blah, blah, blah, blah.
And I was like, this is great. I'll totally. So I helped them as a friend think about how they would sketch it out and what it would look like and how they would market it and how do you use social media to build it and what would a league of the future look like, which I think is really interesting, which is it won't look like the Giants so much or NFL so much, but it will look like the way women's soccer is integrated and thinking about content that's distributed in social.
And I think that just the world is really opened up for women's sports and more nascent sports, which lacrosse was at the time. And then I joined their board and I've been on their board, I don't know, for four years, five years. Oh, very cool. It was fun.
Yeah. And then they launched a women's league, which was kind of more of a festival circuit maybe two years ago. And we're trying to get it to be local and to be regional. So it's a baby compared to where women's soccer is.
But there's so many different models now. Yeah, totally. It's cool. It's a really exciting opportunity.
There is all opportunity, I would say. That's very cool. I love that. Where does Gotham play?
We play at Sports Illustrated Stadium right outside Newark, New Jersey. Oh, that's so fun. So you should come to a game. I am going to come to a game.
We're going to kick off Mid-March. Carly Lloyd. Carly Lloyd's involved, yeah? Carly Lloyd is, yes, in our ownership group.
Yes. I like Carly Lloyd. Yeah. She's like bitchy and tough.
Yeah. Like when she was doing the commentary for the World Cup, I loved it. Like, did you watch that? Oh, yeah.
There's that whole great Netflix documentary about the World Cup documentary. Oh, I didn't see it. Oh, yeah. Rebecca Gitlitz made it.
Oh, really? She's a great sports documentarian. I just like that Carly calls like everybody else does not like AF does not care. And I like that about her.
I'm like, she would have been a great teammate. She's clearly a great player. That's so fun. It's been really interesting.
That's cool. We came in and really had to rebuild a lot of the team, especially on the business side. Yeah, for sure. We had to reorient ourselves from a sports team to a live events business.
We had to figure out where do we... To think about entertainment and all the pieces. How do we think about building our fan base? Right now, we have a very core fan base, but how do we get to that edge bubble of the casual fan?
what brings them in, what retains them, what keeps them. How do we become part of a family's regular activity? Yeah, like this is what we're doing on the weekends. Absolutely.
We're wearing the jersey. We're going to the game. That's cool. And it's an incredibly family-friendly environment in a way that men's sports has become hard to access.
A hundred percent. Men's sport, not family. Well, it's expensive. And then also it's just different.
It's like beer drinking like fat guys, which is okay. I like beer drinking fat guys. There is a place for that. that is not women's soccer.
Yeah, no, I agree. I think that's actually what's super cool. All right, I love that. Okay, so tell people where they can find you, where they can, the next season of She Pivots is coming out.
Like, give people where they find Emily, how they get the purple hair, the whole thing. So you can find She Pivots on every podcast platform or on Instagram. We have a great newsletter you'll find on our website, the She Pivots website. You can find us all over the interwebs.
Okay, great. And where do they find you? You can find me there as well. Also on the interwebs.
Also on the interwebs on LinkedIn and through our She Pivots website. They can find it. It's all She Pivots and me. We're all, we're interchangeable.
We're one and the same. Okay, that's awesome. Thank you for doing this. I appreciate it.
You were so great. Thank you so much. I love what you're doing here. It's fun.
All right, that was work. You can find us also all over the interwebs. Wait, this is it. This is Under Pressure.
Oh, I love this. This is the documentary. I have not seen this. Under Pressure.
Hmm. Oh, yeah. I'm going to watch it tonight, too. that's so funny did they hear us that's so creepy no I think Sarthic heard us oh that would be very like this I was like now I feel concerned 100% Thank you.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.