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Index/Leadership/Women in AEC: Wine After Work
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PR Is Not a Press Release: Brand Building, Visibility, and What AEC Firms Get Wrong About Communications

Women in AEC: Wine After Work · 2026-05-27 · 40 min

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Episode notes

Most AEC firms treat PR like a nice-to-have, something you think about after you've won the work. Julia Bonner, founder and president of Pierce Public Relations, has spent her career proving that's exactly backwards. In this conversation with Bryce, Julia gets into what strategic communications actually looks like for firms in the built environment and why the firms investing in their story now are the ones winning the work later. Pierce PR is a certified woman-owned boutique agency working with some of the most recognized names in AEC, Wold Architects and Engineers, ESa, Reeves Young, BELL Construction. Julia started her career in New York City with a master's degree from NYU, built a practice around the built environment, and has become one of Nashville's most recognized business leaders in the process. She's not talking about press releases and award submissions. She's talking about what it takes to build a brand that actually moves a business forward. This episode is for firm leaders who know their work speaks for itself and are starting to realize that might not be enough.

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