Women in AEC: Wine After Work · 2026-06-24 · 28 min
The right fit doesn't always show up first. Sometimes it shows up after you've tried the wrong things, learned what you're actually made of, and gotten honest about what you're uniquely positioned to build. Lindsay Friedman is a four-time founder who failed twice before finding the work that was hers to do and she built it directly from her experience as a caregiver. Lindsay joins Bryce to talk about entrepreneurship, purpose-driven work, and what it looks like to stop chasing the right opportunity and start building from the right foundation. She works at the intersection of technology, advocacy, and eldercare an industry that touches almost every family and gets very little attention until a crisis hits. This conversation is about finding your lane, building inside it with everything you have, and why the work that comes from lived experience hits differently than the work that comes from a business plan. This episode is for anyone navigating a career pivot, sitting with a business idea they can't shake, or trying to figure out whether what they're building is actually the right fit or just the next thing.
AI Isn't Coming for Your Career Unless You Ignore It: What Women in AEC Need to Know53 / 100Off the Beaten Path: Leaving Engineering to Build Wealth on Your Own TermsStop Living on Autopilot: Career Alignment and BurnoutOwn Your Career Agency: Stop Waiting for Permission and Raise your HandPR Is Not a Press Release: Brand Building, Visibility, and What AEC Firms Get Wrong About Communications