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#1944with Loulou67.0 / 100Get badge
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with Loulou

Hosted by Loulou Khazen

What does it actually take to build, run, and scale a business in the Arab world and how do global events shape it? With Loulou is the only Arab business podcast hosted by an operator and investor with skin in the game.

108 episodes · publishes fortnightly · latest 2026-06-30 · ~63 min/episode

Rank

#1944

Substance

67.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Startups & Founders rank

#296 of 923

Best B2B Startups & Founders Podcasts →

Across the index

#1944 of 6183

Substance

Top 31%

outscores 69% of the index

Why it scores where it does

with Loulou ranks #1944 on The B2B Podcast Index with a substance score of 67.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and insight density. Middlebrook has genuine practitioner credentials - advising the Iraqi PM, co-authoring Egypt's sustainable financing strategy launched with the Prime Minister, and advising Greece's foreign ministry on IMEC through the EU - but in this conversation he defaults to broad geopolitical commentary rather than drawing on the operational specifics his biography would suggest he possesses.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

13.0 / 20

There are pockets of genuine insight - the IMEC corridor mechanics, the 'sixth estate' framing for AI, the structural argument that white-collar destruction undermines debt-servicing and social protection - but the episode is heavily padded with philosophical meandering, civilizational sweep, and vague optimism that never resolves into actionable intelligence for a B2B operator.

“what AI, um, in all its brilliance, most likely will do is to destroy a lot of the traditional kind of white collar workers. And these are those who invested in the tertiary education system, accountants, um, auditors, uh, coders, all of these people. And these people do what? Well, they pay the debt and they pay for the social protection system.”

“Dubai, as I would say a replacement for New York, definitely a simplification. I always say uptown Dubai, downtown Dubai, uptown New York, downtown Dubai. This is now the gold and diamond trading hub of the world”

Originality

12.0 / 20

The 'sixth estate' concept for AI-generated disinformation and the structural argument linking white-collar job loss to debt-financing collapse are reasonably fresh framings, but the bulk of the episode - Western decline, pivot to Asia, demographic dividend, AI is a Pandora's box - recycles widely circulated macro narratives without novel synthesis.

“what I've called the sixth estate, which is AI, which is you won't be able to differentiate between the truth and fiction.”

“as a student, you're taught to be, uh, an employee and a consumer, not an entrepreneur and a producer. It's a completely different mindset.”

Guest Caliber

17.0 / 20

Middlebrook has genuine practitioner credentials - advising the Iraqi PM, co-authoring Egypt's sustainable financing strategy launched with the Prime Minister, and advising Greece's foreign ministry on IMEC through the EU - but in this conversation he defaults to broad geopolitical commentary rather than drawing on the operational specifics his biography would suggest he possesses.

“I helped them draft their sustainable financing strategy, which we launched with the Prime Minister last year.”

“I remember I was, uh, advisor prime minister in Iraq for some time. In Iraq for some time. After my stint in Afghanistan”

Specificity & Evidence

13.0 / 20

A handful of concrete numbers appear - $38 trillion US debt, $2 trillion annual deficit framed as 'the wealth of 140 countries,' DMCC's 26,000 companies, the IMEC route from Mumbai through Jabal Ali to Haifa to Piraeus - but many quantitative claims are hedged ('I can't remember the figures exactly, but you have anywhere between 500 and $700 trillion') and major theses about AI, employment, and the golden age are asserted without evidence.

“DMCC has what, 26,000 companies. These are not accidents, they're designs”

“a strategic trade corridor that would go from India, so Mumbai through Jabal Ali, through the industrial Clusters of Saudi out through Haifa port and into Piraeus port”

Conversational Craft

12.0 / 20

The host asks for useful definitions (demographic dividend, IMEC) and occasionally tries to anchor the conversation to business opportunities, but she consistently allows sweeping claims to pass unchallenged, frequently affirms rather than probes, and the interview never generates productive tension or forces the guest to defend a specific position with evidence.

“What's a demographic dividend?”

“So as someone, as a labor expert like yourself, who advises governments on these types of things, do you think it's a, uh, um, it's a positive thing for a region or.”

Standout episodes

  • Peter Middlebrook on Dubai as the New New York and the Return of the Golden Age

    2026-06-30

    67

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • Peter Middlebrook on Dubai as the New New York and the Return of the Golden Age

    2026-06-30 · 52 min

    67 / 100

Frequently asked

What is with Loulou's substance score?
with Loulou scores 67.0 out of 100 for substance and ranks #1944 on The B2B Podcast Index. That puts it ahead of 69% of the B2B podcasts we rank and #296 of 923 in Startups & Founders. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is with Loulou worth listening to?
Yes - with Loulou outscores 69% of the B2B startups & founders podcasts and shows we rank on substance, so a startups & founders operator is likely to come away with something useful.
Who hosts with Loulou?
with Loulou is hosted by Loulou Khazen.
How often does with Loulou publish?
with Loulou publishes fortnightly, has 108 episodes, released its most recent episode on 2026-06-30.
Which with Loulou episode should I start with?
Our highest-scoring recent episode is "Peter Middlebrook on Dubai as the New New York and the Return of the Golden Age" (67/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

GeopolicityWorld BankBritish GovernmentEuropean UnionUnited NationsDubai World CentralIMECDMCCAbraham Accords

Guests who've appeared

Dr. Peter Middlebrook

Topics this show covers

The themes that come up most across this show's episodes.

DubaiAI and AGIIMEC (India-Middle East-Europe Corridor)Abraham AccordsJabal Ali free zonesDMCC (Dubai Multi Commodities Centre)Demographic dividendWhite-collar job automationGeopolicityUAE regulatory framework

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