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With Interest

Hosted by CPA Australia

The With Interest podcast brings you unrivalled commentary and thought leadership for businesses, accounting and finance professionals.

90 episodes · publishes fortnightly · latest 2026-06-23 · ~22 min/episode

Rank

#533

Substance

76.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Finance rank

#81 of 547

Best B2B Finance Podcasts →

Across the index

#533 of 6181

Substance

Top 9%

outscores 91% of the index

Why it scores where it does

With Interest ranks #533 on The B2B Podcast Index with a substance score of 76.0 out of 100, scored across 3 recent episodes. It scores highest on guest caliber and specificity & evidence. Jade Hawkins is an Assistant Commissioner at the ATO in charge of Fraud and Criminal Behaviours, making her a legitimate practitioner with significant seniority and direct responsibility for the systems and programmes being discussed. She speaks with operational authority about real fraud detection mechanisms and has access to genuine incident data, though she functions more as a government program representative than a private-sector operator.

The five-dimension breakdown

Averaged across 3 recently scored episodes, with cited evidence.

Insight Density

15.3 / 20

The episode contains solid, practical information about fraud prevention measures and ATO's Counter Fraud Programme, but much of it consists of standard cybersecurity advice (strong passwords, multi-factor authentication, software updates) that operators would already know. The most novel content is the real-time ATO app features and specific fraud typologies targeting agents, but these are distributed thinly across padding and repetitive messaging about vigilance.

“the ATO's $187 million investment to build and future proof our systems to detect fraud earlier”

“credential stuffing, which is a type of cyber attack where hackers use stolen username and password combinations, usually obtained from previous data breaches, to try to gain access to other accounts and systems”

Originality

12.7 / 20

The episode largely recycles standard fraud prevention frameworks and well-known cybersecurity principles without significant new thinking. The Counter Fraud Programme itself is a real initiative, but the advice on passwords, MFA, and software updates is generic industry-standard guidance. The specific ATO app features and real-world fraud case study offer some originality, but are insufficient to elevate the overall originality score substantially.

“it may seem like an absolute no-brainer, but it is so important to keep your devices updated”

“we're mindful of the likely displacement of criminal attacks to vulnerabilities in the broader system, such as to tax practitioners”

Guest Caliber

18.0 / 20

Jade Hawkins is an Assistant Commissioner at the ATO in charge of Fraud and Criminal Behaviours, making her a legitimate practitioner with significant seniority and direct responsibility for the systems and programmes being discussed. She speaks with operational authority about real fraud detection mechanisms and has access to genuine incident data, though she functions more as a government program representative than a private-sector operator.

“Jade Hawkins, Assistant Commissioner in the ATO's Fraud and Criminal Behaviours Business Line”

“Fraud is constantly evolving and the programme enables us to pivot to new and emerging risks in order to disrupt fraud and financial crime at the earliest opportunity”

Specificity & Evidence

15.7 / 20

The episode provides concrete evidence including the $187 million investment figure, a detailed real-world case study with specific timestamps (Friday 27 June, Monday 1 July at 12:36 AM, 12:40 AM, 9:05 AM), named fraud typologies (credential stuffing, phishing, malware, social engineering), and a statistic that 52% of compromised individuals have active tax agents. However, many recommendations lack specificity and remain somewhat abstract regarding implementation.

“the ATO's $187 million investment to build and future proof our systems”

“On Friday the 27th of June last year, we had a taxpayer register their mobile device using the ATO app. This means that at that time, they could then receive realtime messages through the ATO app on key changes to their ATO account. On Monday, the 1st of July at 12:36 AM, the taxpayer received three security messages”

Conversational Craft

14.3 / 20

The host Jenny Wong asks serviceable questions that move the conversation forward and elicit explanations of key programmes and features, but rarely probes deeper or challenges claims. Follow-ups are generally surface-level ("what can agents do") rather than pressing into tensions or edge cases. The conversation reads as a structured information briefing rather than a genuine inquiry; there is no productive disagreement or skepticism about the effectiveness of these measures.

“Jade, I understand the Counter Fraud Programme also involves the ATO app. What updates have been made to the ATO app to keep people safe”

“Jade, have you noticed any emerging patterns in how fraudsters are targeting tax agents versus individual taxpayers?”

Standout episodes

  • Tax Time 2026: How ATO protects your financial data

    2026-06-16

    85
  • Tax Time 2026: ATO's main focus areas

    2026-06-02

    80
  • Tax Time 2026: Property investor tips

    2026-06-23

    63

Rank over time

First period on the Index - history builds from here.

Episodes

3 scored on substance · 60 tracked in total.

  • Tax Time 2026: Property investor tips

    2026-06-23 · 15 min

    63 / 100
  • Tax Time 2026: How ATO protects your financial data

    2026-06-16 · 17 min

    85 / 100
  • Tax Time 2026: ATO's main focus areas

    2026-06-02 · 19 min

    80 / 100

Frequently asked

What is With Interest's substance score?
With Interest scores 76.0 out of 100 for substance and ranks #533 on The B2B Podcast Index. That puts it ahead of 91% of the B2B podcasts we rank and #81 of 547 in Finance. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is With Interest worth listening to?
Yes - With Interest outscores 91% of the B2B finance podcasts and shows we rank on substance, so a finance operator is likely to come away with something useful.
Who hosts With Interest?
With Interest is hosted by CPA Australia.
How often does With Interest publish?
With Interest publishes fortnightly, has 90 episodes, released its most recent episode on 2026-06-23.
Which With Interest episode should I start with?
Our highest-scoring recent episode is "Tax Time 2026: How ATO protects your financial data" (85/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

CPA Australia · 3ATO · 3ATO app · 2myGov · 2Tax Practitioners Board · 2myIDmyDeductionsTax Integrity Centre

Guests who've appeared

Anita Challen · 2Jade Hawkins

Topics this show covers

The themes that come up most across this show's episodes.

Short-term rental deductionsHoliday home rental income rulesApportionment rules for mixed-use propertiesLoan interest deductibilityRepairs versus improvementsCapital gains tax (CGT) eventsJoint tenancy versus tenants in commonDepreciation over 40 yearsRecord-keeping for investment assetsATO data-matching from banks and sharing economy platformsMulti-Factor AuthenticationATO Counter Fraud ProgrammeATO appmyIDReal-time fraud detectionCredential stuffingPhishingMalware

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