Wise Content Creates Wealth · 48 min
Our guest this week is Mike Grehan - CMO & Managing Director at Acronym, SEO pioneer, author, world-traveler, and keynote speaker, Champagne connoisseur and consummate drinking partner to the global digital marketing community. Former publisher of SearchEngineWatch.com and ClickZ.com , and producer of the industry’s largest search and social marketing event, SES Conference & Expo. Tune in for this intelligent conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here . Show Notes Segment 1 Joseph introduces his guest, Mike Grehan, a CEO and digital marketing expert, they discuss Mike’s former career in the entertainment industry as a DJ, and how he transitioned to digital marketing. Mike explains how content is the most important aspect of any business, especially in the entertainment industry, as business’s customers come back for the content, not the ads and coding of the website. Joseph and Mike discuss the wise content strategy of publishing books, as well as Mike’s journey of writing his own book about Search Engine Optimization (SEO).
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