Wise Content Creates Wealth · 49 min
Today's guest is Brandon L. Young - a Senior Consultant of Psynet Group , an Organizational Psychologist, he is an Assessment Scientist and Researcher, and also a ProMES Facilitator. Tune in for this intelligent conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here . Show Notes Segment 1 Joseph introduces his guest, Brandon Young, a senior consultant of Psynet Group, and tells a story about buying a Rolex watch to introduce his theme of the episode, trust. He explains how many people in digital marketing do not take the time to build a relationship on trust with clients, as they tend to only focus on presenting their product to you. Joseph brings up the E.A.T. technique related to search engine optimization (SEO), which stands for expertise, authority, and trust. While the E. and A. help one’s product rank higher through SEO, the product can not rank at all without trust. Joseph also brings up the trustworthiness of one’s website, gives examples of how to make one's site trustworthy and how if one’s website is not trustworthy, they will not be able to get as many sales and clients.
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