
Wired for Success Podcast · 2025-06-13 · 53 min
In this episode of Wired for Success , Jamie Morgan sits down with Paul Fowler, SEO & eCommerce specialist and founder of Not Just Digital 101 . Paul shares a brilliant (and slightly painful) story about a costly spelling error during an Olympic campaign - turning "Hungary" into "Hungry" - and how that near-miss became the spark to launch his own agency. You'll also learn: How SEO really works in 2024 What E-E-A-T means (and why it matters to Google) Why SEO is a long game - and worth playing The importance of ethical marketing and clear communication Whether you’re building traffic, hiring marketers, or just trying to avoid big mistakes, this episode is packed with valuable insights. - Listen to more episodes or find out about Jamie Morgan at: LinkedIn: Full podcast archive: #WiredForSuccess #SmallBusinessMarketing