What Works · 2026-05-28 · 15 min
"No matter how hard you post or what sites you do it in it’s never going to be 2019 again." - Amanda Mull on Bluesky I'm thinking about getting back on social media. Weird, I know. But (1) I have a distribution problem, and (2) it's not what it used to be... which is bad, but maybe also good for me? Today, I'm putting my thoughts into words and relying on a new essay by communications scholar danah boyd to make sense of why getting back on platforms feels vaguely appealing. Footnotes: Read the essay version of this post. " Social Media Is Now Parasocial Media " by danah boyd in Social Media + Society Support this podcast
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