Thriving as a Freelance B2B Content Marketer
WeMarketers Podcast · 2024-09-05 · 30 min
Episode notes
In this episode of the WeMarketers podcast, Andrew interviews Vlada Korzun, a strategic B2B content marketer and writer. With over five years of experience and a year of freelancing, Vlada dives into the importance of freedom and nonconformity in her work. She shares insights on building a personal brand, leveraging non-content communities, and optimizing content creation with AI tools like Claude and Perplexity. The conversation covers time management, client relations, pricing strategies, and the future of content marketing amid rapid AI development. Tune in for valuable advice and inspiration for freelance content marketers. Timecodes: 01:51 Journey into Content Marketing 03:58 Freelancing vs. Full-Time Employment 05:15 Strategies for Client Attraction and Retention 07:20 Handling Client Relationships 09:52 Time Management Tips for Freelancers 10:40 Determining the Value of Freelance Services 13:31 Building and Promoting a Personal Brand 16:20 Navigating Online and Offline Communities 20:19 The Role of AI in Content Marketing 25:19 Future of Content Marketing and Final Advice ____________
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