No Leads, No Budget: Fixing B2B Marketing in Crisis

Episode notes

In this episode of the WeMarketers Podcast, Andrew welcomes Ora Gittsovich to delve into effective anti-crisis B2B marketing strategies. They discuss the importance of concentrating on high-value accounts, integrating marketing and sales efforts, and leveraging data to navigate market disruptions. Ora shares insights on maintaining communication and consistency, aligning marketing activities with buying cycles, and building resilient strategies to manage crises. She also emphasizes the role of customer success, reengagement, and the use of tools and automation to enhance performance during challenging times. Tune in for practical tips on surviving and thriving in a crisis, straight from a seasoned marketing expert. Timecodes : 01:26 Meet Ora Gittsovich 04:14 Defining Crisis in Business 06:05 Aligning Marketing and Sales During Crisis 09:21 Customer Success and Acquisition Channels 10:59 Metrics and Data-Driven Decisions 16:56 Anti-Crisis B2B Marketing Strategies 23:41 Preparing for Future Crises 35:21 The Role of a Fractional CMO 38:27 Final Thoughts and Farewell ____________

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